Vimeo Launches Perks Program to Reward Premium Members with Imaging Product Discounts

Vimeo Launches Perks Program to Reward Premium Members with Imaging Product Discounts


New York, NY—Vimeo, a leading video-sharing site and an operating business of IAC, launched Vimeo Perks, a new member rewards program for existing Pro and/or Plus members that provides unique discounts on camera packages, software and video accessory products.

“Vimeo Perks is the latest step in our goal to provide maximum value for our premium members,” said Blake Whitman, vice president of Creative Development at Vimeo. “We’ve partnered with brands that our community knows and loves in order to provide them an easy way to buy the products they want at exclusive discounts.”

Vimeo’s flagship partners include photo, video and electronics retailer B&H, Red Giant Software, Letus Direct, Kessler Crane, and GarageCUBE. The Vimeo Perks program will offer discounts on a variety of imaging products that range from 5% to 25% off listed prices.

“We are eager to work with Vimeo Perks,” said Henry Posner, director of Corporate Communications for B&H Photo – Video – Pro Audio. “We think this is an exciting partnership. There’s a great deal of overlap between our communities, and we think this new Vimeo opportunity will benefit the videographers and our participation will enhance that benefit.”

Vimeo kicked off the program with a series of 12 packages from B&H and 10 video-related products that cater to people at various stages of their video-making journey.

The Vimeo Perks packages include: Beginner’s Basic; Beginner’s Premium; New to DSLR; Small but Sophisticated; Advanced DSLR; Professional DSLR; Travel Package; Action Sports; DSLR Accessories; Onboard Light and Sound; Professional Lighting; and Professional Sound.

Perks will be updated regularly to accommodate new product introductions, upgrades and pricing fluctuations. Vimeo also intends to increase the breadth of these offerings over time.

Launched in 2004 and headquartered in New York City, Vimeo offers users a video-sharing experience that was developed to be both entertaining and easy to use. It is composed of a community of positive, encouraging individuals with a wide range of video interests. Vimeo is a 2010 and 2009 Time Magazine Top 50 Website.