San Jose, CA—The new Adobe Express mobile app for Android as well as iOS is in beta. It contains Adobe Firefly generative AI and new mobile-editing capabilities. Furthermore, the upgrades make it faster to turn creative ideas into content on the go.
Adobe Express is powered by Adobe’s imaging, video and design technologies. It now embeds Firefly Generative Fill, Text to Image and Text Effects, plus simple video-editing into mobile workflows.
“Millions of users around the world are turning to Adobe Express to create more content than ever before. More than doubling the number of creations ever made in just the last year,” said Govind Balakrishnan, senior vice president, Adobe Express and Digital Media Services at Adobe. “The new Adobe Express mobile app puts Firefly—our generative AI models—front and center, giving users unprecedented ways to create videos, designs, photos and images that stand out.”
Adobe Express Mobile App
Moreover, Adobe designed the all-in-one, AI content creation app to make it faster and easier for anyone to create social media posts, posters, flyers, etc. What’s more, solopreneurs can edit videos and schedule content for their TikTok and Instagram channels directly from the app. 
Plus, students can use the Text to Image tool to make school projects with expressive images. In addition, with Generative Fill, small businesses can add objects or remove unwanted objects from photos to uplevel flyers and promotional content. Adobe’s goal is to enable creative professionals to accelerate their mobile content creation across social marketing teams with brand kits and collaboration.
Key Features
The app’s key feature is its Text to Image tool. It allows users to quickly create a new look for a project by generating new images with Firefly generative AI. In addition, with Generative Fill, they can insert, remove or replace people and objects with text prompts. Furthermore, Text Effects makes vibrant headlines, copy and messages that pop with text stylings using generative AI.
And videographers can get started with templates and combine video clips, images as well as music, plus add animations. They can also generate real-time captions in 100+ languages. Video timeline, layer timing and support for 4K video features also make it easier to create social-first videos from anywhere.
The app also provides expanded content and templates. Users can access thousands of video and multipage templates; more than 25,000 Adobe Fonts; and hundreds of thousands of Adobe Stock videos, music tracks and image and design assets. They can also now edit photos and videos, remove backgrounds and resize images with one click.
Moreover, with the Content Scheduler, creators can plan, preview, schedule and publish to social media channels. These include TikTok, Instagram, Facebook as well as Pinterest.
With Brand Kits, they may upload and share brand assets and use brand fonts, colors and logos on any design. Complementing this is collaborative real-time coediting and review. Commenting capabilities also help add speed to the creation process.
Extending Creative Cloud Capabilities to Mobile
What’s more, using the Adobe Express mobile app, Creative Cloud members can access, work on and edit creative assets from Photoshop and Illustrator directly within Adobe Express. Or add linked files that sync in Adobe Express as they edit in Creative Cloud apps. Subscribers also have full access to all premium features in Adobe Express across desktop web and mobile.
Responsible AI
“Adobe Firefly generative AI is designed to be safe for commercial use,” the company notes. Firefly includes Content Credentials on assets created using features powered by Adobe Firefly to indicate that generative AI was used. The goal is to bring more trust and transparency to digital content. Content Credentials are details that serve as a digital “nutrition label.” They can show information like a creator’s name, creation date, tools used for creation and any edits made. 
This is all powered by free, open-source technology from the Coalition for Content Provenance and Authenticity (C2PA). The data will remain associated with generative content wherever it is used, published or stored. This enables proper attribution and helps consumers to make informed decisions about digital content.
The new Adobe Express mobile app in beta is available for free on Android and iOS devices. Learn more about device eligibility here. During the beta, premium features are available at no cost. Android users can download the new Adobe Express app in beta from the Google Play store. Due to Apple’s restrictions on the number of beta users, iOS users can sign up here. Adobe will guide selected participants through the process.
