San Francisco, CA—Thinking outside the square, Instagram announced that in addition to square posts users can now share photos and videos in portrait and landscape orientation on Instagram.
“Square format has been and always will be part of who we are. That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to,” the company stated in a blog. “It turns out that nearly one in five photos or videos people post aren’t in the square format, and we know that it hasn’t been easy to share this type of content on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end.”
Now, when choosing a photo or video, users can tap the format icon to adjust the orientation to portrait or landscape instead of square. Once they share the photo, the full-sized version of it will appear to all of their followers’ in feed in a natural way. To keep the clean feel of a user’s profile grid, posts will appear there as a center-cropped square. instagram.com
