Valhalla, NY—Fujifilm North America Corporation introduced a new addition to the Instax family of analog instant cameras. The new Fujifilm Instax Mini 99 instant camera sports a sleek, stylish matte black finish and maintains the Instax aesthetic. However, Fujifilm incorporated advanced image features that include color, brightness and focus modes.
“Advances in instant photography technology have allowed us to maintain the look and feel our users love and expect from our Fujifilm Instax cameras, while adding exciting new technology that will permit them to truly reflect their creativity and artistic expression,” said Bing Liem, division president, Imaging Division, Fujifilm North America Corporation. “This is why Mini 99 is especially exciting to Fujifilm, and we believe for image makers as well.”
Fujifilm Instax Mini 99 Features
Moreover, the Mini 99 features newly designed, intuitive controls. Among them is a color effect dial with six effects: faded green, warm tone, light blue, soft magenta, sepia and light leak. Driven by LED lights within the camera, the color effect feature exposes the chosen color onto the Instax Mini instant film to create the desired effect on the printed Instax Mini image.
Another new feature is the brightness control dial. It has five distinct levels of brightness. The light (“L+”) setting indicates the brightest exposure. The “L”, “D” and “N” settings offer the normal range of brightness. Finally, the dark (“D-”) setting represents the darkest available brightness level.
Fujifilm also integrated a variety of shooting modes to help enhance the user experience. Indoor mode is for low-light situations. Sports mode increases the shutter speed to grab an action shot. Further, double exposure mode lets you combine two images into one. Plus, bulb mode increases the amount of light let in when creating the image. Consequently, it creates a brightened effect on the print.
What’s more, you can use the new vignette switch on the lens housing to add an artistic shaded frame around the subject for a softened effect. Additionally, a self-timer is at hand to help create a group image. Also, the Mini 99’s flash controls include auto mode, fill-in (flash will always fire regardless of lighting), red-eye removal, or the option to turn the flash off.
More Shooting Modes
In addition, the camera’s landscape, normal/portrait, and macro focus modes are accessible by adjusting the lens dial. Landscape mode focuses on subjects positioned at a distance reference of “3.0m and beyond” (9.8 feet). Macro mode is for close-ups and selfies at a distance reference of “0.3m to 0.6m” (1–2 feet). You can also select standard mode for everything in between.
Furthermore, to enhance the grip in the most active image-making situations, the Mini 99 comes with a base grip with a tripod mount. It also acts as a grip when attached to the camera (tripod sold separately).
Instax Up! Smartphone App Update
In addition to the introduction of the Mini 99, Fujifilm revealed an update to its free, downloadable Instax Up! smartphone app. The app enables Instax users to digitally scan, import, organize as well as store their photos in one place. That’s true regardless of which Fujifilm Instax instant film, instant camera or instant smartphone printer product you use.
With the Instax Up! smartphone app, Instax users can:
•Scan Instax photo prints and store them digitally in one place.
•Organize scanned, digital photos by category/list views for easy locating.
•Share digitally stored photos and collections via social media or text.
•Import digitally stored photos from other Instax apps (the Instax Mini Link app or the Instax Link Wide app, for instance) into the Instax Up! app.
Moreover, the latest addition to the Instax Up! app is its album feature. Utilizing this new feature, you can organize and store your digital Fujifilm Instax photos by themes, such as holidays, friends and favorites. Within the album feature, you can also add, tag, share, download and delete Instax images from the digital album. A list/box view is created for each album.
The Instax Mini 99 instant camera will reach retail in mid-April 2024. It will have a suggested retail price of $199.95.
