Fujifilm Adds Instax Square SQ6 Square-Format Analog Camera

Fujifilm Adds Instax Square SQ6 Square-Format Analog Camera


Valhalla, NY—Fujifilm North America Corporation unveiled its first square-format analog Instax camera. The new Instax Square SQ6 is a sleek instant film camera that produces square prints.

The square-format film provides a wider photo range with a 1:1 aspect ratio. As a result, it allows for more room to set the scene. This enables capturing the subject and its background, extending the range of artistic expression. Available in three colors—pearl white, blush gold and graphite gray—the Instax SQ6 is compatible with Fujifilm Instax Square film (sold separately) to create a picture size of 2.4×2.4 inches.

Fujifilm Instax Square SQ6

“We are very excited to bring our first square format analog Instax camera to market,” said Manny Almeida, president, Imaging Division, Fujifilm North America Corporation. “The SQ6 is an affordable and attractive option from the Instax line of instant cameras to capture real-life moments with a creative twist.”

To celebrate the release of the Instax Square SQ6, Fujifilm along with iHeart Radio held an exclusive, private launch event. A Night in NY was held on May 15 at West Edge in New York City. The event featured experiential spaces to create custom, photo-shareable content to immerse guests in curated experiences with Instax cameras, including the new SQ6. Hosted by Z100’s Danielle Monaro, A Night in NY also featured an intimate performance of the #1 hit song LightsDown Low by singer/songwriter MAX.

Instax Square SQ6 Features

The new SQ6 is equipped with various features to enable users to be more creative. For example, with autoexposure control, its built-in flash automatically calculates the surrounding brightness. It then adjusts the shutter speed to capture both the subject and background with clarity, even in low light.

Fujifilm Instax Square SQ6

In addition, three included color filters—orange, purple and green—fit over the flash to add a pop of color to images. Moreover, the camera can be set to selfie mode, which automatically adjusts focus and brightness.

Fujifilm Instax Square SQ6 Color Filters

For added usability when taking selfies, a small mirror is located next to the lens. And group photos are made easy with a built-in 10-second timer and a tripod socket located at the bottom of the camera.

The SQ6 also offers three unique modes. Double-exposure mode superimposes two images onto a single film when the shutter button is pressed twice. Macro mode permits users to capture close-up images of subjects less than a foot away. In addition, landscape mode can be used to capture impressive scenic photos.

Fujifilm Instax Square SQ6

The instant camera also employs a retractable f = 65.75mm, 1:12.6 lens, a Galilean 0.4x finder with target spot and an LED display. It additionally boasts a 1.6–1/400-sec programmed electronic shutter release. And two CR2/DL CR2 lithium batteries power it.

Moreover, Fujifilm is also releasing Instax Square black instant film. With its new black frame, it is useful for a wide array of DIY projects.

The Fujifilm Instax Square SQ6 will be available beginning May 25, 2018. It will have a suggested retail price of  $129.95.