Teaneck, NJ—Since 1947, instant cameras have offered a unique photography experience, which gained cult status, especially in the ’70s and ’80s. They are thriving once again today. And this trend has led to the development of the Leica Sofort 2 hybrid instant film camera.
“Back then, the instantly printed photo symbolized acceleration. Whereas, in today’s fast-paced world, it represents a moment of caution and relief. It’s no wonder that the fascination with instant photography is thriving once again,” Leica announced.
You can use the new hybrid instant camera to capture and share special moments, whether as analog instant photos or digital moments on social media.
Leica Sofort 2
The Sofort 2 is Leica Camera’s second-generation hybrid instant camera. The camera sports a modern, minimalist look. In addition, it has a user-friendly menu structure and button layout that align with those of Leica digital cameras.
What’s new with the Sofort 2 is the option to permanently save digital images and choose the best shots before printing them. Moreover, this includes all photos on your smartphone and those taken with other Leica cameras that are stored in the gallery of the Leica Fotos app.
You can transfer the photos to the camera via the app and print them as instant photos. Pull the manual printing lever on the Sofort 2, and seconds later, the camera will print the image on Instax Mini photo paper. Additionally, Leica offers exclusive photo paper with a warm-white or golden frame.
Furthermore, the new Sofort 2 is available in black, red and white versions. The camera is also family friendly. Its features assist in creatively capturing moments. For example, its selfie mode has a separate shutter button. Landscape mode achieves a wide-angle characteristic. Plus, there is a macro mode for close-ups from 3.9 inches, as well as 10 lens and 10 film effects.
Leica also introduced accessories for the Sofort 2. Wooden picture frames to showcase the prints; wrist straps; carrying straps; as well as bags complement the instant camera. 
The Leica Sofort 2 will officially launch on November 9, 2023. It will have a suggested retail price of $389.
