Hong Kong—In keeping with the original idea of Dr. Edwin Land, the mastermind behind the Polaroid SX-70, the MiNT SLR670-X Zero goes back to the drawing board. “Compared to the original blueprint,” announced MiNT, “the most questionable aberration was ditching the ground-glass focusing in favor of the split-circle that you see in most of today’s SX-70s.”
Dr. Land insisted that ground glass was superior to the split-circle because it didn’t interrupt the photographer. It allows users to concentrate on configuring the picture as a whole, for better composition.
MiNT SLR670-X Zero
While countless technologies have been added to cameras, such as built-in filters or a Wi-Fi printing function, the SLR670-X Zero discards these. Instead, the camera incorporates only the essentials. The “Time Machine” that controls the shutter speed is retained. Moreover, with 16 shutter speed options, it puts the mastery of the art of photography back into the hands of the photographer.
In addition, its red shutter button, ground-glass focusing and brown leather trim are faithful to the creative spirit of the original SX-70 camera. “Feeling the delicate, cool touch of the metal body, coupled with the warmth of the leather cover, is like going back to the 1970s and witnessing that incredible invention of instant photography for the first time,” the company added.
Furthermore, the SLR670-X Zero enables photographers to control the shutter speed of the camera and use 600 film directly in auto mode. Among the 16 different shutter options are A100 mode (for SX-70 film) and A600 mode (for 600 film). What’s more, a new electric eye calculates the most accurate exposure after analyzing the surroundings.
Moreover, the SLR670-X Zero is a limited edition. It has a retail price of $999. MiNT is also offering the camera in two different bundles. The SLR670-X Zero Starter package plus a self(ie) timer retails for $1,118. The MiNT SLR670-X Zero Ultimate package plus a self(ie) timer sells for $1,220.