New York, NY—Two iconic brands, Polaroid and Eames Office, recently announced their latest collaboration: the Polaroid Now Generation 2 instant camera in the Eames fiberglass color—Elephant Hide Gray. This release honors the design history and shared vision of the two brands.
Polaroid and Eames Office: A Shared Design Legacy
Since the 1970s, Polaroid and the Eames Office have been on a design and technology mission to democratize creativity. Charles and Ray Eames, among the most important designers of the 20th century, believed in accessible design. This mirrors Polaroid’s aim to simplify photography for everyone. Their partnership has featured Polaroid’s instant photography in exhibitions and educational projects, and showcased the SX-70 camera in a 1972 communication campaign.
“This synergy elevated Polaroid cameras as essential tools for artists, designers and creatives, seamlessly blending art and technology while inspiring a new generation with their shared vision of user-friendly innovation,” Polaroid announced.
“Charles and Ray’s holistic vision of design encompassed communication and education, which became evident in their masterful films for Polaroid. In turn, the instant camera soon led to an expansion of their creative signature and became an important feedback tool in the design process. The Eames Office is delighted to build on this shared design legacy with the Polaroid Now Eames Edition,” added Eames Demetrios, director of the Eames Office
The Collection
Further, the Polaroid Now Generation 2 instant camera in Elephant Hide Gray features a bold wrist strap inspired by the iconic Eames Toy’s geometric pattern. It has self-timer and double exposure modes, as well as a two-lens autofocusing system., Moreover, Polaroid makes it from 40% recycled materials. The camera is also rechargeable via USB-C and compatible with Polaroid i-Type & 600 film.
The choice of Elephant Hide Gray is an homage to the timeless Eames aesthetic, symbolizing elegance and sophistication. This color serves as a bridge between past and present, blending heritage with innovation.
Eames Office
Charles and Ray Eames founded their Los Angeles-based design practice, the Eames Office, in 1941. They produced significant contributions to architecture, furniture design, film, textiles, toys as well as exhibitions. 
What’s more, since Charles’s passing in 1978 and Ray’s in 1988, the Eames Office has transformed from a multidisciplinary design practice into a cultural and commercial organization.
Led by the next generations of the Eames family, the Eames Office is dedicated to communicating, preserving as well as extending its influential design legacy. To carry out this mission, it works closely with authorized manufacturers to bring original Eames designs to market. And it introduces their work to new generations through educational programs, curated exhibitions and brand collaborations.
