CVS/ Kodak Promo Goes Beyond Prints

CVS/ Kodak Promo Goes Beyond Prints


CVS/pharmacy and Eastman Kodak Company (NYSE: EK) recently announced that CVS/pharmacy is the first national retailer to offer customers both Photo Books and Kodak Picture Movie DVDs. These photo processing products turn customers’ photos into hard-cover books and movies in minutes using the Kodak Picture Kiosk. Both of these products are now available in more than 4,500 CVS/pharmacy stores nationwide.

The CVS/pharmacy in-store Photo Book allows customers to organize, print and bind their pictures into stylish, personalized mementos quickly and easily. The Kodak Picture Movie DVD is a unique new product that allows people to bring their pictures to life by designing a customized DVD with the pictures synced to popular music. Customers can bring their photos into the store in practically any format (prints, photo CDs, memory cards and USB Flash memory cards), easily create these products in minutes, and walk out with a customized keepsake that tells a story or makes a thoughtful gift.

To celebrate this partnership, members of the CVS/pharmacy ExtraCare rewards program will have the opportunity to try these new products and get full credit for the product price, through a limited-time ExtraCare promotional offer. The two companies ran a promo earlier this month for free photobooks and are also offering CVS cardholders the opportunity to create one in-store Picture Movie DVD through August 2, and receive CVS/pharmacy Extra Bucks equivalent to the price of the Picture Movie DVD.

Kodak explains that Photo Book and Kodak Picture Movie DVD photo processing solutions are examples, “of how retail photo kiosks have evolved to enable consumers to experience their digital photos in new and creative ways. CVS/pharmacy pioneered the use of the in-store Kodak Photo Book service in late 2007. With the launch of Kodak Picture Movie DVD, we are once again spearheading the adoption of an industry innovation.”