Palo Alto, CA—HP introduced print products and solutions developed to “make it easy for consumers to do more with their photos than ever before, while also enabling retailers to capitalize on the growing retail publishing market.”
Customers at 2,600 Walmart and all Meijer stores throughout the U.S. can now create photo merchandise such as photo posters, photo books, calendars and greeting cards in-store while they shop.
The company also announced HP Faux Canvas, which they are marketing as a first-to-market product that is lighter in weight and easier to hang than traditional canvas and can be ordered and picked up in-store the same day. The high-margin HP Faux canvas will be available in multiple sizes for around $20 with initial availability in Walmart stores. Additionally, consumers can create HP Faux Canvas décor leveraging HP’s library of fine art, decorative art, children’s art and photography images.
Key to the new offerings is the ability for consumers to order products online at a retailer’s website and pick them up in-store, often the same day: “HP is making it easier and more convenient for consumers to turn their snapshots into treasured gifts and keepsakes, while enabling retailers to address key purchase barriers related to time and convenience,” the company stated.
Complementing the services is Snapfish facial recognition technology. Snapfish’s enhanced photo organizer helps users organize their photo collections and create products by leveraging facial recognition, a feature that uses sophisticated algorithms to detect and identify a person’s face. hp.com
