Microsoft this week announced the opening of the Retail Experience Center, a "center of innovation" at the software giant’s headquarters in Redmond, Wash. meant to demonstrate the company’s products and other services to retailers.
The 20,000 square-foot facility resembles a retail store, and contains present and future Microsoft products; it is meant by the company as a test facility for both new products and retail strategies.
"With changing consumer demands and slowed spending, increasing shopper loyalty and frequency while managing costs is critical for retailers’ success," the company’s general manager of the worldwide distribution and services sector, Bill Gonzalez, said as part of the announcement.
"Through the immersive setting of the Retail Experience Center, our retail customers can emerge with an in-depth sense of how software and innovations can help them rise above competitive pressures and industry regulations to create a consumer-driven operation."
