The Consumer Electronics Association this week announced the launch of its new one-stop-shop marketing system, developed with the help of Revenew Systems.
“During this time of economic recovery, we are pleased to offer this new marketing solution as a benefit for PARA dealers and CEA’s retailer and integrator members,” Kerry Moyer, senior director of CEA, said as part of the announcement.
“During this down economy, our members have been challenged to do more with less; requiring innovative marketing approaches to drive store traffic and sales. Revenew Systems’ integrated marketing program allows us to offer a unique benefit for CEA members to leverage marketing dollars and resources for growth.”
A Webcast will be held Dec. 11 to discuss the new program.
