One of the best ways to build a more profitable and sustainable business is by increasing customer loyalty. As a company, we value communication with our customers who are our readers and believe in the process of listening to, observing, questioning and analyzing the needs of our audience in order to live up to our goal of being the best media partner in the consumer technology marketplace. That's why I want to tell you all about the investments we are making to support our industry with new and enhanced media, event opportunities and services.
To create those marketing messages, we have created the All Access Marketing for Growth, powered by the Almond Tree suite of services. Providing best-in-class, high-quality, cost effective marketing tools and solutions, the team is highly qualified to assist you with strategy, branding and anything from Web site design to print ads and everything in between.
Picture Business & Mobile Lifestyle, Dealerscope and CustomRetailer are the No. 1 business and strategy publications in their respective market segments, which in a challenging economy are must-reads for retailers, custom integrators, installers, manufacturers, buying groups, manufacturers' representatives, distributors and industry associations looking to weather the storm.
Besides the same quality relevant content that matters and exciting new covers and graphics, we also have seen a dramatic increase in the audience for each magazine through digital editions. We measure the audience via a BPA audit thus assuring our advertisers that the readers are as qualified as the print editions.
Web sites: As a result of our substantial investment in nStein, each of our sites has transitioned to Web 2.0, offering an unparalleled online experience. Open 24/7, come check out our popular slide shows and two new online shows on E-Gear.com and Dealerscope.com—90 Second Tech and The Angle: Selling Tips for Retailers—respectively. This opens the door for a YouTube-like experience on all of the sites.
E-Newsletters: The daily Dealerscope Today and Picture Business Digital Clique and CustomRetailer E-weekly welcomed a host of new siblings with the launch of Dealerscope Exclusive and The Sachs Report. The launch of the E-Gear Weekly e-newsletter was followed by a whole new addition to the family with the acquisition last fall of three robust consumer sites—Gadgetell, Gamertell and Appletell. Our investment in nStein has also had a positive impact on the speed of delivery for our newsletters, not to mention the great new design.
Custom Publishing: CTPG is proud to partner with important industry associations and buying groups to produce a host of custom publishing products. We are proud to be a custom publisher for CEA and equally proud to produce the popular CEDIA Electronic Lifestyles®.
The industry is buzzing about the consumer magazine produced for HTSA. HD Living has grown to a quarterly that is directly driving foot traffic and sales into the 60+ participating HTSA dealers. It will soon be joined by the HDLiving.com online community Web site. The quarterly business-to-business publication is entering its eighth year as a must-read targeted communication tool for the HTSA membership. And this year we launched the HES Insider for the Home Entertainment Source association.
Live Events: On the heels of last year's successful CEA Line Show, the CE industry's official mid-year conference and tech showcase is returning to New York City on June 22-23, 2010, featuring manufacturer line shows, industry conference, and CEA's state of the industry mid-year analyst briefing. Over 1,100 media, dealers and tech thought leaders attended last year's show. For manufacturers, it's the right place and right time to feature your summer vacation, back-to-school and holiday gift-giving previews.
Add to this the successful launch of the PhotoPlus Video Pavilion in 2009, a project we will look forward to expanding in 2010, and it's clear to see this group is all about offering our clients a wide variety of marketing vehicles.
The biggest lesson is that economic good and bad times come and go, but our brands are for life. It's forever. We believe in giving people good things to talk about and continuing to invest in great products and communication that grow the business and improve your profit!
Eric Schwartz
President/Publishing Director
