Boca Raton, FL—Following the successful opening in March of its first location in Delray Beach, Florida, Polaroid Fotobar signed five additional leases as the prelude to a national rollout. Polaroid Fotobar will celebrate the opening of a pop-up store in Washington, D.C.’s Union Station on July 1, 2013, followed by the fourth-quarter opening of four Florida locations: The Falls in Miami; The Florida Mall in Orlando; Town Center at Boca Raton; and Coconut Point in Estero.
Polaroid Fotobar stores are designed to be a fun and experiential, new retail concept that invites customers to turn their favorite photos into custom and unique photo products from a variety of materials, including canvas, metal and bamboo. The store also offers the ability to instantly print customers’ photos in the format of the Polaroid classic border logo in five different sizes.
“The Polaroid Fotobar solves a common frustration for today’s photo-obsessed society,” said Warren Struhl, founder and CEO of this store concept. “While more pictures are taken now than ever before in history, there has never been a simple way for people to liberate their photos from their smartphones, cameras, social platforms or even old shoeboxes to create something special and physical that can be displayed on a wall, desk or shelf. Since the day we opened the first-ever Polaroid Fotobar in March, we continue to see that ‘physical is the new digital,’ and with the rollout of five more Polaroid Fotobar locations, we are giving even more people a way to preserve life’s great moments with a great selection of products.”
In addition to its new retail locations, Polaroid Fotobar recently began offering products using the format of the Polaroid classic border logo on its website at polaroidfotobar.com, in addition to other custom photo art. “People love the iconic white border that Polaroid is famous for and the ability to write messages on that border,” said Struhl. All orders ship within three days.
“Polaroid is about easily sharing life’s most precious and memorable moments,” added Scott W. Hardy, Polaroid’s president and CEO. “These new Polaroid Fotobar retail stores represent our values of self‑expression, creativity and fun perfectly and continue our proud 75 year tradition. We are very excited about the retail store expansion and the opportunity for consumers in these locations to have classic Polaroid experiences.” polaroidfotobar.com
