Personal electronics product brand Royal Consumer Information Products is fielding among its selection of electronic reference devices and office aids several dual-purpose product lines it says will help dealers maximize their merchandising space while giving consumers more than one reason to spend in these economically challenged times.
“We are recommending that dealers ‘seasonalize’ their merchandising displays,” said J. Todd Althoff, vice president of marketing and product development. At Royal’s CES booth, its wide selection of SKUs was displayed not by product category but rather, grouped according to events and applications, with headers like “Tax Time,” and “Dads and Grads.”
Althoff also showcased several cross-category products in Royal’s new lines. These two-for-one products included a neck pillow, suitable for in-flight use, outfitted with built-in stereo speakers ($29.99), and a backpack laptop carrier that also features built-in audio. In that same two-for-one vein, Royal has also designed a line of digital picture frames that double as desk accessories, for a different twist on the category.
The products join an expanded Royal postal scale line which now includes wireless models, and a broader array of electronic reference devices that encompass Bibles, cookbooks and will, in future, include motivational-themed products and reference devices aimed at do-it-yourselfers, said Althoff.