Fairfax, VA—Recognizing the additional opportunities photo businesses and specialty imagers need to leverage their existing equipment and develop new revenue streams through value-added “narrow format” products, Photofinishing News, Inc., and SGIA are presenting a one-day symposium—International Business Forum: New Photo Opportunities, which is colocating with the massive 2011 SGIA Expo in New Orleans on October 18, 2011.
The program will focus on personalized photo products, partner relationships with consumer outlets and the development of other marketing channels. The forum will explore the ways photo businesses and specialty printers can create new business opportunities though professional and consumer photo markets by providing an exchange of views from across the personalized photo product value chain.
Presentation topics include: developing partnerships with independent photo retailers; using statistical data for profitable “long tail” sales; photo imagers and the broader imaging opportunity; new markets through print scanning; the rapidly evolving personalized photo products market; and profit opportunities beyond photo books.
Participants in International Business Forum: New Photo Opportunities will learn about rapidly evolving narrow-format markets beyond conventional prints; see how retail and online print service providers are expanding their customer base using novel marketing approaches; review the additional finishing equipment and services needed to enter the photofinishing arena; gain insights about personalized photo products from leading industry analysts; explore opportunities to partner with companies across the value chain to leverage capital investment and maximize profitability; and explore the potential to develop profitable digital services beyond hardcopy output.
The event is geared for operations, marketing, sales and executive management from specialty, social/portrait and commercial print service providers; independent, chain and online retailers; photo book/personalized photo product/software suppliers; image output/binding/finishing equipment/consumables and systems manufacturers; and image workflow software providers.
International Business Forum: New Photo Opportunities will be held at the Astor Crowne Plaza in New Orleans, Louisiana. Attendees are urged to ensure the best hotel rate possible by booking through the SGIA Expo housing bureau sgia.org/events/current_expo/sgia11 or calling 1-800-221-3531 or 1-212-532-1660.
Attendees will receive a free SGIA Exposition entry and full conference registration includes the one-day program, online proceedings, breakfast, lunch, coffee breaks and an evening reception. The cost of the full conference registration is $300 per person. Each additional registrant from same company will be charged $255 per person.
International Business Forum: New Photo Opportunities also offers an opportunity for manufacturer and supplier companies to raise their visibility during the event. The benefits of event Gold sponsorship ($2,500) include: a 10-minute presentation slot; the company’s name and logo on all promotion material; a listing on the program and slide during breaks; a listing as luncheon sponsor with a chance to provide gift/brochures during the meal; advertisement in the program; and four free registrations.
Silver sponsor s($1,000) receive a 5-minute presentation slot; name/logo on all promotional material; a listing on the program and slide during breaks; and two free registrations.
Photofinishing News, Inc., is an international consulting/publishing company that analyzes and reports on the photo-imaging market and produces conferences in Asia, Europe and the Americas. photo-news.com
The Specialty Graphic Imaging Association (SGIA) is the international trade association representing the specialty graphics industry. sgia.org