Tip of the Week: December 11, 2006

We’ve chatted with a number of imaging retailers over the last several weeks regarding retail tips this time of year and this one seems to come back to us time and time again. Don’t forget your holiday shoppers will also be taking the time out to buy a little something for themselves. A recent stat we eyed claims the average consumer will be spending about $100 on a gift for themselves this year. This equates to around 9% of their expected total holiday shop in 2006. Make the “buy yourself a little something” sell part of your holiday strategy. Offering savings on a second item purchase can work wonders here as well. Photography plays especially well into this as literally everyone seems interested in digital imaging today and there is always “a little something” they can pick up for themselves as they shop for the imaging needs of family and friends.