Shoppers around the world are ready for the in-store retail innovations of the future, including touch screens in dressing rooms and biometric payment. That’s according to a survey released this week by TNS Retail Forward, called “New Future in Store.”
Of U.S. customers, the most popular future product was interactive, “smart” shopping carts.
The survey asked customers how interested they are in certain technologies that either don’t exist yet or only exist in their infancy. The survey found that 79 percent of those asked, worldwide, believe they will see both social networking shopping Web sites and collaborate product development by 2015. Also breaking 70 percent were group buying, product information delivered straight to mobile phones, and interactive dressing room help.
“Technology will be pervasive in 2015 and this will drive more change in the way consumers shop in the next 10 years than it has in the last 20 years,” TNS’ managing director of shopping consultancy, Siemon Scammell-Katz, said as part of the announcement. “We know that shoppers are frequently overwhelmed by too much choice and need to shop in minimal time, and these innovations will provide welcome reassurance and help.”
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