A Classic Is Back: Kodak Ektachrome Color Reversal Film Now Shipping

A Classic Is Back: Kodak Ektachrome Color Reversal Film Now Shipping


Rochester, NY—Eastman Kodak Company and Kodak Alaris announced the availability of the highly anticipated Kodak Ektachrome film line. Kodak Professional Ektachrome E100 film, available from Kodak Alaris, is now shipping to distributors and stock house dealers worldwide. The film is initially available in 135/36x camera format. Moreover, Kodak Ektachrome 7294 color reversal film in the Super 8 format also is shipping from Eastman Kodak Company. Availability of Ektachrome products in the 16mm format will follow later this year.

A resurgence in the popularity of analog photography as well as motion picture film created demand for new film offerings. “We recently brought Kodak Professional T-MAX P3200 film back to the market. The response was overwhelming,” said Dennis Olbrich, president, KodakKodak-Ektachronme-Film-2018 Alaris Paper, Photo Chemicals and Film. “Based on the response we’re seeing to beta test images on social media, we expect the return of Ektachrome E100 to be equally well received.”

“Ektachrome film was the choice for generations of filmmakers,” added Steve Bellamy, president of Eastman Kodak Company’s Motion Picture and Entertainment Division. “Moreover, the distinct and unparalleled look of films like Tony Scott’s Domino and Spike Lee’s Inside Man could not have been achieved without Ektachrome. We are extremely excited to reintroduce this film to those who know and love it, and to a new generation of motion picture artists.”

The companies also anticipate a strong demand for Super 8 and 16mm products for use in commercials, music films and features.

Kodak Ektachrome Characteristics

Kodak Professional Ektachrome film E100 and Kodak Ektachrome 7294 color reversal film are daylight-balanced color positive films. They feature clean, vibrant colors and a neutral tone scale. In addition, they exhibit extremely fine grain.

Moreover, their distinctive look applies to a wide range of applications. They include product, landscape, nature and fashion photography.


Kodak Ektachrome E100
Ektachrome E100

From studio to location, fashion to landscapes, the new Kodak Professional Ektachrome E100 film delivers outstanding image quality. Moreover, it offers virtually grainless scans and enlargements; clean, bright whites; moderately enhanced color; and excellent skin tone reproduction.

The new E100 film is developed with E-6 processing chemistry, which is currently available in the market. The company is also updating its Kodak Professional Film app to include photo labs offering E-6 processing.

Kodak Ektachrome 7294 100D

Kodak Ektachrome 7294 100D color reversal film is a 100-speed, color reversal motion picture camera film intended for photography under daylight illumination (5500K). It offers a moderately enhanced color saturation performance while maintaining a neutral gray scale and accurate flesh reproduction.

The 7294 film has exceptional sharpness and grain performance. This film also offers very strong reciprocity uniformity and keeping stability. The film is suitable for outdoor as well as studio applications where moderate color saturation is desired. It is excellent for advertising, nature cinematography, documentaries and music videos. It works particularly well for telecine transfers and television filming.

Kodak Alaris

Kodak Alaris is an independent, global, imaging and technology company. The company offers digital scanners and intelligent software services. In addition, its portfolio includes film, photographic paper, printing kiosks and consumer imaging apps.


Kodak is an imaging technology company. It provides, directly and through partnerships with other companies, hardware, software, consumables as well as services to customers in graphic arts, commercial print, publishing, packaging, entertainment and commercial films, and consumer products markets.