Sony FE 28-60mm F4-5.6 Full-Frame Zoom Lens & HVL-F28RM Compact Flash Revealed

Sony FE 28-60mm F4-5.6 Full-Frame Zoom Lens & HVL-F28RM Compact Flash Revealed


San Diego, CA—Along with its new compact Alpha 7C full-frame ILC, Sony unveiled the Sony FE 28-60mm F4-5.6 full-frame zoom lens. It also announced the  small-form-factor HVL-F28RM flash unit.

Sony FE 28-60mm F4-5.6

The new lens achieves the high-resolution depiction of a full-frame sensor everywhere in the image. In addition, the arrangement of three aspherical lens elements effectively suppresses aberrations throughout the zoom range; it also helps realize high resolution from corner to corner.

The lens has a minimum focus distance of 0.99 foot (wide-angle) to 1.48 feet (telephoto) for close-up capability. As a result, Sony says it is perfect for everyday use or vlogging with a gimbal or grip.

Sony FE 28-60mm F4-5.6 on Alpha 7C

It weighs 5.9 ounces as well as features a 2.6-inch diameter and 1.8-inch length. Moreover, its mechanical and optimal optical design employs a retracting structure; as a result, the FE 28–60mm f/4–5.6 achieves compactness and lightness for everyday portability.

Subsequently, the lens is an option for everyday shooting to scenery, portraits and travel photography. The FE 28–60mm f/4–5.6 is also dust and moisture resistant as well as accepts a variety of 40.5mm filters.

Sony FE 28-60mm F4-5.6

What’s more, the lens works with Real-time Tracking and Real-time Eye AF technology, using a linear motor. In addition to Sony’s AF capabilities, the lens has an internal focus design that leaves its length unchanged with focus motion and close-up shots.

Sony HVL-F28RM

The HVL-F28RM is a compact flash that matches Sony’s mirrorless cameras for a portable, manageable system. When compared to the HVL-F32M, the new unit boasts a 12% reduction in volume and 7% reduction in weight.

For hobbyists as well as pros, the HVL-F28RM offers consistent GN28 light output; optimized light distribution; and continuous flash performance. It also features stable radio wireless communication and multi-flash radio control.

The flash uses Sony’s newly introduced flash control linked to camera face detection technology. When paired with a compatible camera, it evaluates the balance between the light falling on the subject’s face and ambient light to automatically adjust accurate white balance so the subject’s face is rendered with lifelike color.

Sony HVL-F28RM

In addition, flash compensation, light ratio and other detailed flash parameters are controllable directly from a compatible camera. Users may also assign a camera custom key to call up the flash parameter display; they can then make adjustments while looking through the viewfinder and gripping the camera. Flash parameters are shown in the selected camera display language.

Also new here is a “metal shoe foot with rugged side frame” that houses the unit’s electrical contacts. The frame offers improved resistance to physical shock and impact from all directions. And the multi-interface foot is fabricated from metal for higher strength.

Other Features

The dust- and  moisture-resistant HVL-F28RM provides intuitive operation with minimal controls; they include +/- light level buttons, a pairing button, test button and lock lever. What’s more, for bounce applications, photographers can set the flash angle as required via 0º, 20º, 40º, 60º, 80º and 120º click stops.

A built-in wireless radio trigger is also incorporated for flash triggering when mounted on a compatible camera and paired with an off-camera unit. When used as a transmitter, the HVL-F28RM can control 15 flash and/or receiver units in five groups at a distance up to 114 feet. Sony-Logo-HR creator in residence

Finally, the HVL-F28RM is powered by two AA (LR6) alkaline or NiMH batteries. A fresh pair of alkaline batteries can provide power for up to 110 continuous flashes (1/1 manual flash with alkaline batteries).


The FE 28–60mm f/4–5.6 zoom lens will ship in early 2021. It will have a price of $499.99. In addition, a kit bundling the Sony Alpha 7C compact full-frame camera and the FE 28–60mm f/4–5.6 zoom lens will have an SRP of $2,099.99.

The HVL-F28RM flash will reach retail shelves this winter. It will sell for $249.99.