LifePics Enhances Leadership Team with Industry Veterans

LifePics Enhances Leadership Team with Industry Veterans


Boulder, CO—LifePics appointed Larry Trevarthen as vice president of Sales and Greg Zimmers as vice president of Development.

Trevarthen is responsible for leading the LifePics Sales organization, helping to drive the strategic transformation of LifePics’ integrated online photo services into a broad network of retailers and channels for consumers to create and print photos and personalized products.

Zimmers oversees all product development initiatives, including new features and enhancements to the LifePics online, kiosk and mobile solutions.

“Larry has been responsible for delivering growth and building teams across a diverse group of technology products and markets,” said Brian Olsem, president of LifePics, Inc. “His wide range of experience in marketing, business development and sales across a variety of technology companies will be a valuable asset as we scale LifePics in the coming years. Greg has been with the company for the better part of a decade and knows our development cycles and systems inside and out.”

Trevarthen has a strong background of business leadership with 25 years’ experience in the technology and imaging industries. His most recent role was vice president of Marketing/Business Development for Kodak Alaris’s Personalized Imaging business, where he was responsible for driving growth in Kodak’s photo business worldwide. Prior to Kodak Alaris, Trevarthen spent 17 years with Hewlett-Packard in senior marketing roles for HP’s LaserJet and DeskJet printer lines, as well as management roles with MarketFrames and Digimarc.

Trevarthen and Zimmers join an established leadership team at LifePics, including Olsem, founder Vahe Christianian (vice president, Business Development) and Paul Griffiths (vice president, Marketing).

“I am very excited to join LifePics, a dynamic team dedicated to streamlining the delivery of imaging solutions to retailers and partners in a variety of industries,” said Trevarthen. “LifePics’ consolidated platform of web, mobile and kiosk solutions will be an innovation engine for retailers as they reach beyond their store walls and connect with customers in new and intriguing ways.”

Founded in 2000, LifePics is a white label online imaging solutions provider headquartered in Boulder, Colorado. It has aggregated and supports a large network of photofinishers to provide the latest in online imaging services. LifePics merges the retail photo and technology industries, combining the convenience of the Internet and mobile applications with the trusted relationship between local photofinishers and their customers. In August 2012, LifePics was acquired by Taylor Corporation, a privately held commercial printing company.