Canon Speedlite 470EX-AI Flash

Canon Speedlite 470EX-AI Flash

Auto Intelligent Bounce Technology Incorporated


Melville, NY—Canon USA announced the Canon Speedlite 470EX-AI flash, a flash system designed with entry-level and enthusiast photographers in mind. The newly developed flash unit incorporates Auto Intelligent (AI) Bounce technology. The flash is engineered to automatically and intelligently configure the most appropriate bounce angle to result in ideal lighting conditions.

The goal with the Speedlite 470EX-AI is to help alleviate the stigma attached to flash photography as being too difficult, while serving as a gateway for photographers looking to expand their skill set. It is especially targeted at those who recently stepped up from smartphone photography.

Canon Speedlite 470EX-AI

“Capturing images and sharing memorable moments that last a lifetime is the goal of photographers of all skill levels. DSLR cameras already feature autofocus, autoexposure and auto white balance. The natural next step is an automatic flash system,” said Yuichi Ishizuka, president and COO, Canon USA, Inc.

“Canon values the opportunity to help entry-level and enthusiast photographers take pictures to the best of their ability. We are also excited to see what images photographers capture using the invaluable and innovative tools we create.”

At the core of Canon’s Speedlite 470EX-AI flash is AI Bounce technology. AI Bounce automatically and intelligently determines and dictates the optimal angle of flash based off two distance variables. These are the distance between the camera and the ceiling, and the distance between the camera and the shooting subject.

Canon Speedlite 470EX-AI
Canon Speedlite 470EX-AI Flash Key Features

The technology allows photographers, in particular those who are new to flash photography, to utilize the ideal lighting situation and natural brightness of the room.

Moreover, for more advanced photographers who often alter the horizontal or vertical direction of their camera back and forth, the flash unit will remember the previous bounce angle and restore the flash to that position.

Canon Speedlite 470EX-AI

Additional features of the Speedlite include an infrared AF-assist mode as well as an optical receiver transmission.

In addition, it offers flash coverage from 14mm and 24mm to 105mm.

The Canon Speedlite 470EX-AI flash has a suggested retail price of $399.99.