New York City, NY—MakerBot and B&H Photo Video in New York City opened a MakerBot store-within-a-store on May 29, 2014, located at the B&H SuperStore at 420 Ninth Avenue, New York City, New York.
This is the first store-within-a-store for MakerBot and its largest retail experience outside of its own MakerBot Retail Stores in New York, Boston and Greenwich, Connecticut. B&H is known for its professional photo, video, printing and audio products and services, and 3D printing will, according to B&H, nicely complement its products offerings.
“MakerBot 3D printing isn’t exactly new to B&H,” said Mark Schulze, vice president of sales for MakerBot. “B&H has been selling MakerBot Replicator desktop 3D printers online for a few months. In that short period of time, B&H has quickly become one of MakerBot’s highest performing partners. Expanding MakerBot products to the B&H SuperStore in New York City is a natural progression and one we are really excited to launch with the first-ever MakerBot store-within-a-store.”
The MakerBot store-within-a-store at B&H is a 150-square-foot area in the center of the store where MakerBot Replicator desktop 3D printers are demonstrated and their capabilities for the photo, video and audio customer are highlighted. Customers will be able to purchase MakerBot Replicator desktop 3D printers on-site as well as shop online through bhphotovideo.com.
“Showcasing cutting-edge technology is part of what B&H is all about,” said Brian Markman, director of sales at B&H Photo Video. “We have been fans of 3D printing for a long time. After seeing the great response to MakerBot products online, as well as the replacement parts for drones/copters used in aerial imaging that our customers have made, we know that MakerBot is a proven performer. Our customer base is full of avid makers and we are confident they will also embrace 3D printing and all that it has to offer in the store.”
The MakerBot B&H store-within-a-store also sells MakerBot PLA filament and other 3D printing accessories, including the MakerBot Digitizer desktop 3D scanner. The retail space at B&H is staffed by knowledgeable B&H employees who have been trained on MakerBot Replicator desktop 3D printers and will demonstrate their 3D printing skills for customers.
“3D printing is the next creative medium, and it makes a lot of sense to combine 3D printing with photo, video and audio products,” added Bre Pettis, CEO of MakerBot, who is also an avid photographer and videographer. “Photographers and videographers as well as sound technicians are some of the most prolific creators of 3D printed clips, holders, mounts, rails and other accessories that complement B&H’s product lines. This industry has everyday uses for 3D printed accessories. Providing them an opportunity to experience and purchase MakerBot Replicator desktop 3D printers and products right at the store they frequent for other supplies is a great combination.”
The MakerBot B&H store-within-a-store offers the MakerBot Replicator desktop 3D printer, the MakerBot Replicator Mini compact 3D printer, the MakerBot Replicator 2 desktop 3D printer, the MakerBot Digitizer desktop 3D scanner, MakerBot PLA filament and other accessories, such as build plate tape, tool kits and glass build plates. makerbot.com and bhphotovideo.com