Brooklyn, NY—MakerBot, a leader in desktop 3D printing, and Martha Stewart Living Omnimedia (MSLO) signed an exclusive agreement to distribute 3D printing materials and jointly develop 3D printable designs.
“We are thrilled to work with MakerBot to bring our signature color palette and designs to the world of 3D printing,” said Martha Stewart, founder and chief creative officer of MSLO. “3D printing allows for cost-effective product design without compromising artisanal character. With this partnership, we are able to leverage our expertise and expand our business into the exciting new 3D printing category.”
The collaboration includes Martha Stewart for MakerBot filament, MakerBot's first-ever co-branded collection of MakerBot filament, as well as Martha Stewart for MakerBot Digital Store collections, with models to be purchased, downloaded and 3D printed on a MakerBot Replicator 3D printer. Three Martha Stewart for MakerBot PLA filament colors and the first Martha Stewart for MakerBot Digital Store collection-the Trellis Collection-are available at makerbot.com and on MakerBot's Digital Store.
“We are big fans of Martha Stewart and her thematic designs,” added Jenny Lawton, acting CEO of MakerBot. “We think her creations and colors are a natural fit for 3D printing. Seeing a renowned lifestyle brand such as MSLO introduce 3D printable merchandise is a true testament to their company's innovative outlook. By working with the MSLO team, we're able to broaden our reach and bring Martha Stewart's design aesthetic to an entirely new audience.“
The MakerBot and MSLO partnership is a relationship that MakerBot describes as a true collaboration. Martha Stewart and her team of designers are working side by side with the MakerBot design teams to produce MakerBot Digital Store collections that allow customers to 3D print premium Martha Stewart content in custom Martha Stewart colors.
MakerBot created the MakerBot Digital Store to sell original and collectible digital content specifically designed for MakerBot Replicator 3D printers. The MakerBot Digital Store offers a selection of 3D printable models that are verified by MakerBot as easy to print, and the new Martha Stewart designs will add to the store's variety of useful 3D printing options.
The initial Martha Stewart for MakerBot PLA filament colors, Lemon Drop, Robin's Egg and Jadeite, are now available at MakerBot Retail Stores in New York, Boston and Greenwich, Connecticut, and online at store.makerbot.com/pla-filament. The Martha Stewart colors join more than 20 MakerBot PLA filament colors.
The Martha Stewart Trellis Collection allows MakerBot users to download exclusive table accessory designs, including coasters, napkin rings, place card holders and LED votive holder. Individual designs start at $0.99, and the full collection retails for $2.99. makerbot.com