Los Angeles, CA—At the Adobe MAX 2015 creativity conference, October 3–7, 2015, Adobe outlined its vision for Creative Cloud—a “connected creative canvas” where people create and share their work from anywhere. With millions of members, Creative Cloud brings together desktop and mobile apps; a growing marketplace for content, assets and talent; and a community where creatives can showcase their work.
Adding to Creative Cloud momentum, the company shipped two new mobile apps, Photoshop Fix and Capture CC, designed to enable quick retouching and asset capture on the go. Adobe also announced new “touch” capabilities across Creative Cloud desktop applications, including Photoshop CC, Illustrator CC and Premiere Pro CC.
Also showcased was Adobe’s patented CreativeSync technology, which powers connections between desktop and mobile apps and the assets creatives use every day. In addition, video content is soon coming to Adobe Stock, the company’s royalty-free collection of photos, illustrations and graphics.
Nearly 7,000 attendees from across the creative spectrum are gathered in Los Angeles for the conference. This year’s MAX features film director Baz Luhrmann; Humans of New York founder and photographer Brandon Stanton; illustrator and writer Maira Kalman; and artist, designer and author Elle Luna.
“Creative Cloud has become the de facto platform for all creatives, providing the tools and services to fulfill every creative need. With this latest release, we’re giving our creative customers the freedom they need to work and be inspired from anywhere,” said Bryan Lamkin, senior vice president and general manager, Digital Media at Adobe. “Being connected to your assets, team and projects, at all times, is critical to today’s designers. With this Creative Cloud update, Adobe’s signature CreativeSync technology drives powerful connections between desktop and mobile apps as well as essential creative assets.”
Available now, Photoshop Fix offers a retouching and restoration-focused image-editing experience on a mobile device, powered by Adobe’s image-science technology. The intuitive touch interface makes Photoshop desktop features, like the healing brush and liquify, available for real retouching work on iPads and iPhones.
In addition, the Adobe Capture CC app combines the capabilities of Adobe Brush, Adobe Shape, Adobe Color and Adobe Hue into a single, simple-to-use app—with the captured design asset able to be used as a brush, shape or color theme for professional work.
Adobe also shipped updates to other connected Creative Cloud mobile apps, including Photoshop Mix, Photoshop Sketch, Illustrator Draw, Comp CC and Premiere Clip.
CC Desktop Tools
Adobe unveiled new features across its flagship CC desktop apps that are core to Creative Cloud’s connected system of tools and services. These include innovations for design, web, user experience (UX) design, video and photography customers, across nearly every Creative Cloud application.
For Design, Adobe introduced new and updated “touch” workspaces to InDesign CC and Illustrator CC. New Illustrator CC features include the shaper tool, live shapes and enhanced smart guides. InDesign CC also delivers new online publishing capabilities. And Adobe Fuse CC (Preview) 3D character software was added to existing Creative Cloud membership plans. The 3D models can be synced across Creative Cloud libraries for use in Photoshop CC. Fuse CC recently joined the Adobe family through the company’s acquisition of 3D innovator, Mixamo.
For Web and UX Design, free-form responsive design comes to Muse CC, to aid in creating websites that scale to any size screen, browser or device, without having to code or use restrictive templates. For developers, Dreamweaver CC also adds responsive design capabilities powered by the Bootstrap framework.
In Photoshop CC, new artboards capabilities place elements and layers for easier visualization, and the first version of Design Space, a streamlined design-centric experience, is made available to all customers.
UX designers can also look forward to Project Comet, an end-to-end UX design solution that includes a new CC desktop app with a companion mobile app. Currently under development, Project Comet was demoed publicly for the first time during the MAX opening keynote.
For Video, Adobe ushered in comprehensive native format support for editing 4K-to-8k footage. It also added support for High Dynamic Range (HDR) workflows in Premiere Pro CC and improved color fidelity and adjustments in After Effects CC. Additionally, Remix, a new audio feature was added to Audition CC. And new touch capabilities were introduced, with Premiere Pro CC, After Effects CC and Character Animator optimized for Surface Pro, Windows tablets or Apple track pad devices.
Adobe Stock Adds Video Support
Launched in June 2015, Adobe Stock will soon support the download and purchase of video content, adding to its collection of photos, images and graphics. Also added is the ability to search for and browse assets directly from Creative Cloud libraries, including new support for accessing stock within Muse CC, Dreamweaver CC and Flash Professional CC.
Adobe Stock is already integrated into flagship products, including Photoshop CC, InDesign CC, Illustrator CC, Premiere Pro CC and After Effects CC. In addition Adobe Stock is delivering new capabilities for businesses, offering pooled licenses at no extra cost to Creative Cloud for team customers. It is also being made available for enterprise use, with additional support for license management, reporting tools and unlimited usage of stock content in large print runs.
Adobe Portfolio Debuts
The company also introduced Adobe Portfolio, a new way to create portfolio websites. Available soon, Portfolio comes free with any Adobe Creative Cloud plan, delivering layouts ideal for any creative field, from photography to fashion. Creatives can customize their Portfolio sites, which support responsive web design to ensure content looks the same across all screen sizes. Portfolio sites can include a personalized URL, password protection and high-impact Typekit fonts. Portfolio is built on the Behance creative community, with over 5.6 million members. Users can sync Adobe Portfolio to their Behance projects pages, ensuring more opportunities to get their work discovered.
Adobe Updates Creative Cloud Photography
Also unveiled were feature updates to Adobe’s Creative Cloud Photography plan that delivers imaging software across mobile and desktop, for $9.99 per month. New and updated touch interfaces and enhanced features in Photoshop CC and Lightroom CC provide a fresh way for photographers to interact with their images. As well as introducing Photoshop Fix, Adobe updated Lightroom mobile with new capture capabilities and dehaze functionality; added more layer support for Photoshop Mix; and introduced new editing capabilities for Lightroom for web. Adobe Portfolio will also be added to Creative Cloud Photography plans.
Adobe’s new and updated mobile apps are now available for free download from the Apple App Store and Google Play. Updates to Creative Cloud desktop software will ship to Creative Cloud members before the end of the year. Membership plans are available for individuals, students, teams, educational institutions, government agencies and enterprises.
When adding Adobe Stock to any paid yearly Creative Cloud membership plan, creatives can save up to 40% over purchasing stock content separately. For pricing details, visit creative.adobe.com/plans. For Adobe Stock pricing, including a special promotion available until October 30, visit stock.adobe.com/plans.