Melville, NY—Canon USA introduced the Canon EOS M50 Mark II interchangeable-lens camera (ILC) as the successor to its popular EOS M50. Billed as an “all-in-one product” for content creators and imaging storytellers, it has improved video features as well as autofocus capabilities.
“Our customer base includes future content creators and imaging storytellers; it’s in our best interest to continuously provide high-quality products that are easy to use in the creative world of photography and video content creation, as well as streaming,” said Tatsuro “Tony” Kano, executive vice president and general manager of the Canon U.S.A., Inc. Imaging Technologies & Communications Group.
“The EOS M50 Mark II continues to pave the way for photography and video enthusiasts to experience a lightweight interchangeable-lens camera with many similar features as our full-frame professional mirrorless cameras.”
Canon is marketing the camera to a range of consumers, from families who want high-quality output when capturing precious moments to budding social media creators. Indeed, the company added and improved capabilities of the M50 Mark II to make the ILC more appealing.
Canon EOS M50 Mark II Features
At its core are a 24.1-megapixel APS-C CMOS sensor and an advanced Digic 8 image processor. For photographers as well as videographers interested in social media content creation, it provides built in Wi-Fi and Bluetooth technology. It also offers access to the image.canon cloud service for a better workflow.
Along with high-resolution images, the ILC is capable of 4K UHD 24p video recording. The compact, lightweight EOS M50 Mark II also boasts several new features. Among them are an improved autofocus system that includes eye autofocus for stills as well as video.
The camera also now supports vertical video shooting. Moreover, its vari-angle touch-screen LCD has a newly added tap video record button; and a movie self-timer offers a better vlogging experience.
In addition, the mirrorless camera offers webcam capabilities. These capabilities are possible when the camera is used with compatible services and the free EOS Webcam Utility software or Clean HDMI output. Also appealing to vloggers is the ability to wirelessly livestream to YouTube.
Another key feature is the user’s ability to tap the screen to autofocus on a subject while looking through the electronic viewfinder; this helps to control who the main focus of the image is.
Canon’s M50 Mark II camera is scheduled for late November 2020 availability in both white and black versions. It will have an estimated retail price of $599.99 body only. It will also retail in two kit configurations. The camera body plus the EF-M 15–45mm lens kit will sell for $699.99; the camera body plus the EF-M 15–45mm and EF-M55 200mm double zoom lens kit will retail for $929.99.
