First Impressions of the Nikon Z f

First Impressions of the Nikon Z f



In the ever-evolving world of visual storytelling, creators’ demands have led to the continuous development of cutting-edge camera technology. Nikon, a brand synonymous with quality and innovation, has once again raised the bar with the introduction of the Nikon Z f. Being a champion of visual storytellers and the manufacturers who innovate for them, we found that diving into the capabilities of this mirrorless camera opened up a world of creative possibilities.

Nikon Z f with NIKKOR Z 24-70mm f/4 S Lens

One of the first things we noticed when picking up the Nikon Z f was its sleek design and intuitive ergonomics. Paying homage to Nikon’s iconic film cameras, the Z f boasts a classic, retro-inspired exterior while delivering a powerhouse of technology. The camera’s magnesium alloy body exudes durability, and the textured outer skin provides a comfortable grip. The brass dials and camera controls are well thought out, allowing quick access to settings and ensuring that the photographer’s focus remains on the subject. We found the fully articulating touchscreen to be not only useful but a vital tool to use in many shooting situations. The Z f raises the bar on content creation by adjusting to a front-facing screen for video and using the on-screen touch controls.

Brass dials and well thought out camera controls
Fully articulating touchscreen

At the heart of the Nikon Z f lies its powerful full-frame sensor, and combined with the EXPEED 7 image-processing engine, the Z f delivers stunning image quality with exceptional dynamic range. We pushed the boundaries with a rich sunset and were impressed with the results. We also found the enhanced low-light performance allows photographers to explore creative possibilities even in the most challenging situations. Visual creators can go beyond the ordinary, knowing the camera can handle a wide range of lighting conditions. At a time when visual storytelling extends beyond still images, the Nikon Z f excels with in-camera 4K/60p recording, giving videographers the power to create with incredible detail and clarity.

Rich color tone
Impressive dynamic range

Photographers crave speed and accuracy, and the Nikon Z f delivers on both fronts with its advanced autofocus system, ensuring sharp and precise photos and videos. The camera accurately tracks subjects, even in challenging scenarios, from recognizing commonly photographed people, pets, and cars to pinpoint focus on a subject’s eyes. High-speed capture delivers 30 fps, making the Z f a reliable companion for fast-paced action like sports and wildlife.

Autofocus recognizes a range of common subjects like people, dogs and cats, birds, bicycles, cars, aircraft and more
Up to 30 fps High-Speed Capture

What sets the Nikon Z f apart is its innovative features that cater to the evolving needs of creators and photographers capturing today’s stories. The inclusion of Nikon’s most powerful In-Body Image Stabilization (IBIS) system minimizes camera shake when shooting handheld or in low-light situations. This technology delivers up to 8 stops of stabilization, giving photographers an edge in what would typically be challenging shooting scenarios like concerts, indoor sports, or even blowing out birthday candles. Nikon also introduced Focus-Point stabilization in the Z f. This technology stabilizes the area around the focus point, providing correction as needed. It works for moving and still photographs, delivering sharper images and smoother video. Combined with the camera’s high ISO capabilities, up to 64,000 for stills and 51,200 for video, the Z f empowers photographers to push the boundaries of what’s possible in content creation.

In-Body Image Stabilization (IBIS) system minimizes camera shake
Nikon introduced Focus-Point stabilization in the Z f

The Nikon Z f opens up a world of possibilities with its vast array of compatible Z-mount lenses. From ultra-wide-angle to super telephoto, photographers and creators can choose from an extensive lineup that caters to their specific needs. An FTZ II adapter even allows photographers to use their existing F-mount lenses without sacrificing performance or limiting creativity.





The Nikon Z f showcases Nikon’s commitment to empowering creators and photographers with tools that are edgy, cool, and innovative. From its exceptional image quality to its ergonomic design and groundbreaking features, the Z f is a versatile companion for anyone seeking to express their creativity without compromise. As we continue to explore the uncharted territories of visual storytelling, the Nikon Z f pushes the boundaries of what is possible.


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