Ronkonkoma, NY—Along with an updated visual identity, Sigma’s CEO, Kazuto Yamaki, introduced several products showcasing the new look. Headlining them is the “radically simple” Sigma BF camera. Sigma is positioning the 24-megapixel, full-frame, L-mount interchangeable-lens model as an everyday camera to capture spontaneous moments with extremely intuitive operation.
Moreover, by simplifying and stripping away excess elements, the mirrorless ILC seeks to redefine the process of taking a photograph as a natural act. Further, Sigma designed its user interface to provide a sense of connection with the photographer. Additionally, the seamless unibody features pressure-sensitive haptic buttons and a dial.
Sigma BF Key Features
- Main shooting settings are stored on the live view screen, secondary settings in the optional menu, and management functions as well as detailed settings in the system menu
- You can operate the shutter speed, aperture, ISO sensitivity, EV compensation and color mode, along with other shooting elements at the touch of a finger.
- The default live view screen displays the minimum necessary information or no information.
- All controls are integrated into three buttons, one dial, the shutter release as well as a power button.
- Each camera is carved from a solid block of lightweight aluminum.
Other Operational Features
- 230GB of internal memory capable of storing 14,000+ JPEG files, 4,300 RAW images or 2.5 hours of video.
- A USB-C port offers fast charging and data-transfer speeds.
- A hybrid autofocus system combines phase detection and contrast detection as well as subject detection for people, dogs and cats.
- 6K and L-Log video recording
In silver or black versions, the Sigma BF has a suggested retail price of $1,999. It will reach retail in April 2025.
