Ricoh WG-70 Rugged Waterproof Compact P&S Camera

Ricoh WG-70 Rugged Waterproof Compact P&S Camera


Las Vegas, NV—Ricoh Imaging Americas released the Ricoh WG-70 point-and-shoot camera. The lightweight and waterproof compact camera produces high-resolution photos along with Full HD video in extreme conditions, both on land and under the sea.

The WG-70 is waterproof to a depth of 46 feet; shockproof against a fall from a height of 5 feet; freezeproof to temperatures as low as 14°F; and crushproof against weights up to 220 pounds. It also has an outdoor-friendly, 2.7-inch, 230K-dot LCD monitor with a brightness level that photographers can adjust for the shooting situation. The monitor’s AR (antireflection) coating minimizes glare and reflection.

Ricoh WG-70

The camera’s back-illuminated CMOS image sensor has 16 effective megapixels. The P&S also employs triple anti-shake protection to prevent blurred images and videos. The camera integrates a 5x optical zoom lens with a 28–140mm-equivalent focal length range. As a result, the rugged camera can capture a range of images—from close-ups to sweeping landscapes.

Moreover, with a top sensitivity of ISO 6400, the camera provides handheld night snap mode. This mode automatically captures several images of the same nighttime scene and produces a single, blur-free composite image from them.

More Ricoh WG-70 Features

Additionally, the WG-70 has a number of newly designed features. Its improved digital microscope mode couples with its six-LED macro lights positioned around the lens barrel to enable users to clearly see a magnified view of the microscopic world as well as capture eye-catching close-ups.

The macro lights also provide other functions. For instance, self-portrait assist mode uses the blink of an LED lamp to check if the subject’s face was safely captured within the frame. Further, LED lighting mode uses the macro lights as a lighting device in the dark. Ricoh-WG-70–LCDPlus, the camera’s advanced underwater shooting mode for stills and video optimizes color, contrast and white balance. Ricoh also added a new digital cross-processing effect option; it permits users to apply an artistic, altered color finish to images, similar to result of cross-processing film images.

Moreover, the camera uses Pixel Track SR technology for advanced shake-reduction compensation when capturing still images. And digital SR mode automatically raises the sensitivity up to as high as ISO 6400 when the camera detects low-light conditions in still-image shooting. What’s more, during movie recording, movie SR mode compensates for the misalignment of images caused by camera shake to produce blur-free movie clips.

Other features include: macro mode to capture images from a minimum focusing distance of .39 inch; an intelligent zoom function to extend the zoom range to 36x (1008mm equivalent) for telephoto shooting without compromising image quality; an interval shooting mode; auto picture mode; and 12 digital filters.

The camera measures 4.8×2.4×1.2 inches and weighs 6.8 ounces (including battery and SD card). The Ricoh WG-70 ships mid-March. It has a suggested retail price of $279.95