Panasonic Unveils Long-Zoom DMC-ZS50 and 4K HC-WX970 Camcorder

Panasonic Unveils Long-Zoom DMC-ZS50 and 4K HC-WX970 Camcorder


Las Vegas, NV—Panasonic Corporation of North America is unveiling several new imaging products across categories, including new Lumix compact point-and-shoot models and 4K camcorders.

Lumix DMC-ZS50.
Taking its place as the new flagship of Panasonic’s ZS series of compact point-and-shoot cameras, the pocket-sized Lumix DMC-ZS50 boasts a live viewfinder (LVF) and a 30x optical zoom (24–720mm) lens. In addition, the sleekly styled bridge model, appealing to serious enthusiasts, features a control ring, RAW recording and improved low-light shooting by using a new image sensor that has higher sensitivity than previous ZS models.

The camera’s LVF also has enhanced resolution and an eye sensor. Its newly developed High Sensitivity MOS image sensor pairs with an advanced image processor to provide high-speed, high-sensitivity image capture and 1,920×1,080 60p, smooth Full HD video recording in the AVCHD Progressive format, as well as high-speed burst shooting up to 10 frames per sec.

HC-WX970 Camcorder. Featuring 4K UHD video recording, the HC-WX970 delivers four times the resolution of a Full HD camcorder in a compact, ergonomic body. The new camcorder combines a premium Leica lens, a back-illuminated image sensor and Panasonic’s Crystal engine 4K processor—all designed to produce “stunning cinematic image quality.”

The WX970 also includes HDR movie functionality, which Panasonic says is a “world’s first for Full HD consumer camcorders.” It provides a high-precision autofocus system to capture the action easily, even when a scene suddenly changes. Additionally, a new advanced twin camera function enables users to shoot in different angles at the same time, as a sub-camera placed on the edge of the LCD monitor captures the second feed in a picture-in-picture format. Pricing: TBA.