Mortsel, Belgium—Large-format digital printing equipment and workflow solutions provider Agfa Graphics launched :Apogee StoreFront, a cloud-based software solution that gives print service providers the ability to market their services and products using the Internet.
This web-to-print solution was developed to make it easy to set up online stores or “storefronts” for both printed and non-printed products. The stores can either be used for business-to-business communication with a particular company or :Apogee Storefront can be used to set up public storefronts that target a much wider audience.
In either case :Apogee StoreFront is designed for printers that want to expand their business or plan to strengthen their presence to a broader audience with additional services. “:Apogee StoreFront fits within the industry trend of printers evolving to become print or marketing service providers,” said Laurens Leurs, product manager for :Apogee StoreFront at Agfa Graphics. “We developed StoreFront as a cloud service so that printers do not have to invest in hardware or additional bandwidth. They don’t need expertise in web development or Internet security either. Printers can focus on extending their service offering and use :Apogee StoreFront to improve customer retention.” agfa.com
