Kodak & Greeting Card Universal Offer Target Customers Same-Day Photo Greeting Cards

Kodak & Greeting Card Universal Offer Target Customers Same-Day Photo Greeting Cards


Rochester, NY—A new partnership between Kodak, with its global footprint of 105,000 Kodak Picture Kiosks, and California-based Greeting Card Universe will enable consumers to create custom cards with their own message and favorite image. They can create the card online and pick it up on the same day, initially, at Target stores nationwide.

To create the cards, customers log on to greetingcarduniverse.com, search for the occasion, choose from more than 500,000 card designs, customize with their personal message and photo, place their order and pick it up at their local Target store in as little as an hour.

“Consumers want to create personalized greeting cards, and they want it to be meaningful, simple, fast, and convenient,” said Larry Trevarthen, vice president, Worldwide Marketing, Retail Systems Solutions, Kodak. “This partnership between our companies, both market leaders in our respective categories, provides consumers an unparalleled variety of greeting card options with convenient retail pickup. Whether someone is a last-minute shopper or looking for a unique card not found in any store, they can now create a custom card anywhere with ease and pick it up in-store the same day, usually within an hour.”

There are card options in categories such as birthday, wedding, anniversary, holiday, thank you and adoption, and include messages not found anywhere else, like “Congratulations on Your New Eyeglasses.” Enhancing the personalized experience, consumers can also submit an online request for a new card design created by Greeting Card Universes’ community of over 4,000 artists.

“Partnering with Kodak provides Greeting Card Universe the ability to offer consumers instant gratification through Kodak’s in-store printing solutions rather than just the mail-to-home or mail direct to recipient options,” said Mindy Rosso, vice president, Marketing & Community Manager, GreetingCardUniverse.com. “As a leader in the online paper greeting card category, we understand the need for customized content as well as quick, automated fulfillment processes on orders when convenient same day pickup is required.”

“Our partnership with Greeting Card Universe allows retailers to add value to their existing fleet of Kodak Picture Kiosks and Kodak Adaptive Picture Exchange (APEX) systems, and enhance their offerings to consumers,” added Trevarthen. kodak.com