Polaroid Fotobar Partners with Andy Warhol Museum

Polaroid Fotobar Partners with Andy Warhol Museum


Las Vegas, NV—Polaroid Fotobar partnered with the Andy Warhol Museum at its new Polaroid Museum, which is set to open in March 2014 at the LINQ in Las Vegas, Nevada, as part of Fotobar’s flagship retail location. The museum will feature the “Capturing Celebrity” exhibit organized by the Andy Warhol Museum, one of the four Carnegie Museums of Pittsburgh.


The interactive and educational Polaroid Museum will be suitable for all ages and will convey the history of the Polaroid brand. It will showcase how its founder, Edwin Land, not only impacted the modern imaging industry but set the course for the future of instant and collaborative sharing. With an extensive collection of rare artifacts, art and advertising courtesy of the Polaroid Company Historical Collection at MIT, the museum will trace Polaroid from the early years through current day. 


The exhibit will also feature photographic works from several prominent Polaroid photographers who helped solidify Polaroid as an iconic well-known brand it. Its main attraction, Andy Warhol’s “Capturing Celebrity” exhibition, will feature a collection of 50 of Warhol’s most famous Polaroid photographs, including self-portraits and celebrity portraits of Dennis Hopper, Truman Capote, John Lennon, Yoko Ono, Mick Jagger, Dolly Parton, Farrah Fawcett, Debbie Harry, Giorgio Armani, Arnold Schwarzenegger, Keith Richards and Muhammad Ali. Two of Warhol’s personal Polaroid cameras will be on display.


“The Andy Warhol Museum is very excited to collaborate with Polaroid on the 'Capturing Celebrity' exhibition at the soon-to-open Polaroid Museum. Andy Warhol was rarely without his Polaroid camera. He was an innovator who used his Polaroid cameras as the basis for creating many of his artworks and for recording moments of his life from the 1960s through the 1980s. Using these iconic cameras, Warhol photographed Liza Minnelli, Halston and others at Studio 54, documented his recovery from his 1968 shooting, and created sought-after celebrity portrait paintings and record covers for the Rolling Stones,” said Eric Shiner, the Andy Warhol Museum’s director.


Warhol had a long relationship with Polaroid, starting in the 1950s. By the 1980s, he used their products so frequently that he exchanged broken cameras for just-repaired models. The Andy Warhol Museum’s collection includes nearly 3,000 Polaroid photographs created by Warhol—a fraction of his Polaroid output.


The Polaroid Museum at Polaroid Fotobar will join 32 trend-setting tenants and the world’s largest observation wheel, the High Roller, at the LINQ, a pedestrian-friendly street at the center of the Las Vegas Strip. The 4,500-square-foot museum will also serve as an event space for corporate and private functions of up to 300 people. The 8,500-square-foot Polaroid Fotobar is an experiential retail destination that enables people to “liberate” their photos and turn them into custom photo products using a variety of materials. polaroidfotobar.com