RPI Launches Personalization Retailer Storefronts & Customizable Pet Photo Products

RPI Launches Personalization Retailer Storefronts & Customizable Pet Photo Products


Seattle, WA—RPI (Reischling Press), a provider of make-on-demand private label personalized photo books, greeting cards and stationery products for specialty and mass retailers, launched its personalization storefronts that offer personalized print products made by RPI and branded by the retailer and consumer.

Along with its storefront platform, RPI is introducing a line of print products specific for pet owners. RPI debuts the personalization storefront and pet print products at the 2012 National Stationery Show, held May 20-23, 2012, at New York City’s Jacob K. Javits Convention Center.

Targeting specialty retailers, stationery manufacturers, online retailers and e-greeting sites, RPI’s personalization on-demand platform can be seamlessly embedded into any retailer’s existing website—allowing brand owners to offer hundreds of personalized products to their customers with zero inventory through a cohesive online experience.

“RPI is in the business of unleashing creative expression by enabling partners to unlock their content and extend their brand experience through mass customization,” said Rick Bellamy, chief executive officer for RPI. “Our new personalization storefront platform will help brand owners monetize their content with personalized print products without diluting their brand, or redirecting traffic away from their site. We are excited about the opportunities for brands to increase customer engagement with these products.”

The new RPI platform is designed to offer several key benefits and features. First, by implementing RPI’s personalization storefront, retailers can stay focused on their core business while RPI provides its technology platform and consumer expertise to help retailers extend their customers’ experience beyond their brick-and-mortar store and drive additional revenue. Second, with on-demand manufacturing, a retailer can offer hundreds of SKUs with zero inventory, enabling consumers to express their individuality. Third, retailers receive a consistent brand experience across all channels with RPI’s design and merchandising services. And, RPI’s global operations deliver worldwide distribution direct to consumers within two to three days, and deliveries are scalable under peak demand.

In addition, RPI’s new line of pet products allows retailers to extend their existing product line while enabling consumers to create customized print products through mass customization. The new line includes:

Woof Cards. Using the “mommy calling card” concept, RPI has created on-the-go cards that pet owners can personalize with their name, their pet’s name and phone number or e-mail.

Using the photo album concept, pet owners can create memorable photo albums of their pets as keepsakes.

Fur-nouncements. Similar to baby announcements, fur-nouncements are designed for pet parents to announce their recent pet adoptions and new fur babies to their family and friends. rpiprint.com