Vienna, VA—Scrapping Simply, a subsidiary of family-owned Allen’s Camera, which was established in Provo, Utah, in 1946, relaunched its website on Lucidiom’s Photo Finale Enterprise platform.
With three locations, Allen’s Camera is a member of both IPI and PRO, and about five years ago, Rex Allen, with the help of one of his managers, Cordale Ottley, developed ScrappingSimply.com, an online space geared toward scrapbookers, with a focus on digital scrapbook page printing. ScrappingSimply.com has grown into a successful site with a large, loyal user following. The site offers a large variety of personalized print products, from mugs and mouse pads to canvas wraps and metal art.
ScrappingSimply.com used Lucidiom’s Photo Finale product line and product-building website, which allows users to order prints of pages they have designed on their own or of pages they create online using Lucidiom’s premade page designs customized with their ext and photos. The relaunch further enhanced the site by adding a shopping component to the user experience and behind-the-scenes functionality to allow for better marketability.
“What Photo Finale Enterprise adds to ScrappingSimply.com is a management system for the entire consumer-facing pages,” said Rex Allen. “My team can easily manage the merchandising pages, optimize them for SEO and affiliate networking and tailor the shopping experience to our market and to our sales initiatives.” ScrappingSimply.com
