The Spotlight Is on . . . Cashman Photo: Winning Big...

The Spotlight Is on . . . Cashman Photo: Winning Big on the Las Vegas Strip with DNP Dry Labs


From the Stratosphere to Mandalay Bay, Cashman Photo captures the excitement of Sin City in millions of printed souvenir photos up and down the famed Las Vegas Strip.

Now in its 50th year in the photo business, Cashman has proven adept at adapting to the ever-evolving world of photography—from point-and-shoot film cameras and wet process printing to the digital equipment now universally deployed. Driven by innovation, the company is always growing its menu of photographic and cinematic services, constantly looking for new and improved methods of capturing and delivering imagery.

Cashman Photo has been the premier provider of shoot-and-print souvenir photography services for many of the most prestigious hotels, casinos and entertainment venues throughout Las Vegas. The company’s photo souvenir services fall under several categories—theater/showroom, celebrity meet & greet, restaurant, poolside, thrill ride and green screen. They print everything their photographers shoot on spec, with 6×8 inch and 5×7 inch their most popular print sizes.

After relying on wet printing processes for more than five decades, Cashman recently upgraded all of its photo labs with approximately 250 of DNP Imagingcomm America Corp.’s dye-sublimation dry photo printers. Spec printing high-quality photos at a profitable price point was a key factor in the company’s search for a dry solution for their labs.

“A big segment of our business is on spec, so being able to get a decent price per print was critical,” said Robert Dolan, executive vice president of Cashman Photo. “After doing our due diligence, it was clear that DNP was the best dry print option out there. The price per print is consistent, the image quality is professional grade and the products are very durable from top to bottom.”

By switching to a dry solution, the company not only improved its costs per print but also its sustainability—an initiative to which Cashman and its clients on the Strip are committed. After carefully comparing the energy consumption, operational costs and environmental factors associated with a wet process machine to a dry solution, DNP’s dye-sublimation printers became the clear choice.

“We not only wanted to go green as a company, but many of the hotels and casinos we have strong relationships with are working to become more sustainable as well,” said Dolan. “The total cost of ownership of the DNP solutions from an energy, media and operational standpoint is significantly lower than the wet labs.”

Finally, Cashman Photo looked at the service capabilities of the dry print providers on the market, and again found DNP well ahead of their competitors.

“Year after year our relationship with DNP has always been backed by consistent and reliable service,” explained Dolan. “The DNP team has always made us a priority, and it allows us to continuously operate with as little downtime as possible.”

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DNP Imagingcomm America Corporation (IAM, is a 100% U.S. subsidiary of Dai Nippon Printing Co., Ltd. (DNP). IAM has a broad selection of solutions for the photo retail market and products designed to address retailer’s specific business goals and objectives. In addition to being the world’s largest manufacturer of dye-sub media and thermal transfer ribbons, the DNP group is also among the largest diversified printing/coating technologies companies. At its 71 production plants, both in Japan and overseas, DNP’s operations include commercial printing, packaging, decorative materials, electronics, business forms and information media supplies.