Samsung Electronics announced Wednesday that it has partnered with Grammy winner Alicia Keys to promote the company's DualView family of digital cameras. The campaign will include a 30-second commercial featuring Keys' recent single “Wait Til You See My Smile.”
The DualView cameras, available in four different denominations, feature LCD screens on both the front and back.
“We’re excited to have the opportunity to partner with such an exceptionally talented individual like Alicia Keys to promote our latest Samsung DualView digital cameras,” Reid Sullivan, senior vice president of Mobile Entertainment Marketing at Samsung Electronics America, said as part of the announcement.
“The undeniable synergy between Alicia’s song ‘Wait Til You See My Smile’ and our Samsung DualView cameras, which includes a Smile Mode, will without question drive home the unique benefits of these digital cameras and how they create moments of wonder for consumers.”