Melville, NY—Targeted at families on vacation or parents with kids active in sports, Canon’s new PowerShot SX730 HS is a compact, point-and-shoot camera boasting 40x zoom. The camera is being marketed as “a great transitional camera for those looking to use something other or move from a smartphone.”
The new PowerShot features a 20.3 megapixel CMOS imaging sensor and a 40x optical zoom lens. The lens is equivalent to a 24–960mm focal length. The lens benefits from Canon’s intelligent image stabilization (IS) technology, allowing the camera to select the stabilization method that matches the shooting conditions.
The SX730 HS adds features such as self-portrait and smooth skin modes. It also sports a 3-inch LCD screen that rotates up 180º. It also offers built-in connectivity capabilities like Wi-Fi, NFC (near field communication) and Bluetooth technology, for more convenient sharing of images and videos on the go. In addition, the camera’s form factor was designed to easily fit in a pocket for easy transport.
“We live in a very connected world and want to give people the power to zoom in from far away to capture amazing scenes from a distance, while also being able to share those images in real time,” said Yuichi Ishizuka, president and COO, Canon USA, Inc. “The new Canon PowerShot SX730 HS digital camera will help photographers effortlessly capture memories, even from great distances and conveniently share their fun with friends and family.”
As a result of built-in Wi-Fi and the Canon Camera Connect app, photographers can transfer photos and videos to and from compatible devices. They can also upload directly to various web services. NFC means the camera can connect directly to compatible devices by touching its NFC icon to the device. Furthermore, Bluetooth pairing lets users connect to and remotely control the SX730 HS from compatible smartphones via the app.
More PowerShot SX730 HS Features
As the successor to Canon’s PowerShot SX720 HS compact camera, the SX730 HS also features a zoom-framing assist function. This allows the camera to automatically zoom in or out while following the movement of a subject. As a result, it aids in helping the subject remain in focus.
Additional features include: a Digic 6 image processor; 1080p Full HD video recording at 60p; geotagging with date stamp options; and a story highlights function. When the user presses the story highlights button, the camera automatically classifies images according to date, event or people. It then compiles a customizable short video of approximately three minutes with background music and color effects.
Canon’s PowerShot SX730 HS will be available in June 2017 in a choice of black and silver. It will have a suggested retail price of $399.99. usa.canon.com