Casio Kicks Off CES with New Product Announcements

Casio Kicks Off CES with New Product Announcements



Casio Wednesday announced some amazing new products before CES officially opens today.


Kazuo Kashio, President and CEO, Casio, opened the press conference with a few remarks explaining Casio's digital imaging strategy of moving more towards environmentally-friendly products and transforming the digital camera from a simple point-and-shoot to a more creative, digital imaging device that can be used in creative, unconventional ways. 


According to John Homlish, Executive Vice President, Casio, the company's new high-speed Exilim EX-FH100 digital camera features high-speed burst shooting and a high-power zoom lens. In addition to the EX-FH100, the EX-H15, EX-Z2000 and EX-Z550 feature the company's Dynamic Photo function, which allows users to edit and combine moving objects with other moving objects. Both the EX-FH100 and EX-H15 also feature a 10X optical zoom for capturing images from close or far distances.


One of the more enticing Casio products mentioned Wednesday, was the company's new Digital Art Frame. The user basically takes an ordinary snapshot and creates an original photographic work of art. The device displays a snapshot and can transform that single snapshot into eight different authentic, artistic styles (Water Color Painting, Color Pencil Sketch, Pastel Painting, Pointillism, Air Brush, Oil Painting, Gothic Oil Painting and Fauvist Oil Painting), using its snapshot-to-painting conversion function. The face recognition technology enables the product to delicately alter human faces and expressions, converting them into creative works that retain realistic facial characteristics. The Digital Art Frame also uses Adobe Flash Lite playback technology, which allows users to display preset Flash content, such as clocks and calendars, to add a decorative accent. Users also have the ability to download their own content from the Internet or even use family photos.


Finally, in response to the need for more eco-friendly environmentally-safe products, Frank Romeo, Vice-President, Business Projector Division, Casio, introduced Casio's new Green Slim Projector. The projector is the world's first super slim (1.7 inches) mercury-free high-brightness data projector. The company has created an original mercury-free hybrid light source capable of generating high brightness by combining a laser, a fluorescent element and an LED. The high brightness light of 2,000 or more lumens is attained by projecting blue laser light, green light converted to blue laser light with the fluorescent element. The light source has a life of about 20,000 hours and projection at maximum brightness is possible in a minimum of 8 seconds. No cool down is needed when turning the projector off.