Digital Imaging Reporter’s Flashback Friday Instagram posts bring back colorful, retro point-and-shoot digital cameras from the early 2000s. These models have a cool, fashion-forward aesthetic. Moreover, they promise a “different imaging experience” from today’s high-tech cameras. Camera stores nationwide are seeing demand for these “old school” digital point-and-shoot models. Just about anyone can enjoy these retro cameras. This week’s featured P&S is the Kodak EasyShare C180 announced in January 2009. 
The EasyShare C180 point-and-shoot digital camera offers dozens of high-end features (for its time) at a very appealing price point. Compact and very user friendly, the camera employs a 10.2-megapixel, 1/2.3″ CCD image sensor. It also features a 3x optical zoom, 32–96mm f/2.9–5.5-equivalent lens with 5x digital zoom. In addition, it has a bright 2.4-inch, 15,000-dot LCD display but no optical viewfinder.
Kodak EasyShare C180 Tech
Its advanced technology (for 2009) includes face detection, which locates faces in the frame and auto adjusts focus and exposure accordingly. Plus, blur reduction tech uses high ISO sensitivities settings (80–1,250 are offered) to keep subjects looking sharp. The Kodak C180 also provides a total of 16 scene modes to help newbies achieve the results they want without understanding shutter speeds, apertures and exposure. Scene modes such as portrait, landscape and fireworks simplify exposure for a variety of complex shooting situations.
In addition, the C180 captures VGA-quality motion video (640×480 @ 30fps, 320×240 @ 30fps) with sound. Moreover, the included Kodak EasyShare software made sharing content on the Kodak Gallery and YouTube fast and intuitive. With one-button photo sharing, you could connect the C180 to a PC; press the “Share” button; and the photos uploaded to the Kodak Gallery. Or you can post your videos on YouTube with the included software.
You can also edit photos in-camera with a variety of tools. Crop an image, reduce red-eye, remove imperfections and wrinkles, balance lighting as well as add text. Further, with 16MB of internal memory, the C180 has a Secure Digital/MultiMediaCard slot for more storage. What’s more, the camera provides a USB 2.0 connection through which images and movies are transferred to a computer.
The camera is powered by two conveniently available AA batteries. Oxy-Alkaline, Alkaline or Lithium disposables are compatible, as are NiMH rechargeable batteries. Measuring just 3.6×2.4×1.0 inches and weighing a mere 3.9 ounces, the Kodak EasyShare C180 launched in a choice of blue, black, red and silver versions. It was released at a retail price of $119.95.
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