General Imaging Gets Chic

General Imaging Gets Chic

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General Imaging made a major move in the point-and-shoot market and upped the ante with the announcement that they have teamed with famed designer Jason Wu, one of the most highly regarded designers in fashion, in an exclusive partnership to introduce a unique line of digital cameras. They explain that the collection “represents Wu's unique approach to design and style combined with the latest features that General represents in camera performance and power.”
 
The company has stream-lined the camera’s design and operation, redefining what “point-and-shoot” really means. Very basic set of buttons and feature options with an emphasis on simply taking a picture. The packaging represents the exact opposite direction – very elegant and quite chic. An interesting direction for GIC.

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