Nikon Announces AW100, First Coolpix Built for Outdoor Adventures

Nikon Announces AW100, First Coolpix Built for Outdoor Adventures

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Melville, NY—Nikon’s 16 megapixel Coolpix AW100 is built to stand up to the expectations of those with an appetite for adventure. The waterproof, freezeproof, shockproof AW100 also enables adventurers to record their exploits in Full HD 1080p video with stereo sound.

“With detailed engineering and advanced technology, the Coolpix AW100 is the rugged compact camera for the adventure enthusiast who never slows down and needs a camera that delivers amazing images and stunning Full HD movies without a second thought,” said Lisa Osorio, general manager, Marketing, Nikon Inc. “The AW100 is as tough as the user that needs it. It offers a sturdy exterior and advanced technology that enables users to capture life’s triumphant moments.”

Nikon Coolpix AW100

One of the thinnest and lightest among waterproof cameras (0.9-inch thin, 6.3 ounces), the AW100 can be used to a depth of 33 feet. It is also shock resistant from a drop of five feet and weather resistant down to a 14° F. And, the battery chamber, SD card slot, HDMI mini connector and USB/audio video connector are securely covered to prevent intrusion from the elements.

The AW100 uses a 16MP backside illuminated (BSI) CMOS sensor for improved picture quality even in challenging low-light conditions. A high sensitivity mode aids in capturing action in low light and has a maximum ISO of 3200. Also featured is a 5x wide-angle Zoom-Nikkor ED glass lens (28-140mm equivalent). And for action shots, the AW100 helps to create blur-free images and video. It does this utilizing Nikon’s Vibration Reduction (VR) to minimize camera shake.

With adventure in mind, a GPS function and internal map display allow photos to be shown via location information. Additionally, latitude and longitude information is saved in the image data. Consumers can shoot and track their route with the included Nikon ViewNX2 software, Nikon’s picture-sharing site mypicturetown.com or Google Earth to pinpoint the exact orientation at the top of a ski slope or display thumbnails with a map of the terrain. The camera will also track location while not in use. The AW100 also includes an e-compass, allowing the user to orientate via the LCD.

Also notable is an action control operation. This allows photographers to assign a function to a swinging motion to select settings such as scene modes by shaking the camera. As a result, they do not need to remove gloves while skiing, diving or hiking.

Additional AW100 Features

Other features include: a 3.0-inch antireflective LCD; a dedicated movie-record button for shooting slow-motion movies at 60, 120 and 240 fps or fast-motion movies at 15 fps; HDR controls accessed in backlighting scene mode where consecutive images of different exposure combine to achieve a wide tonality; easy auto mode that automatically recognizes the shooting situation and adjusts camera settings accordingly; and smart portrait system, which incorporates such automatic functions as in-camera red-eye correction, face priority AF, face priority AE, smile mode, blink warning, skin softening and pet portrait mode. The camera comes with an attachable 40.5mm thread filter mount adapter.

The Nikon Coolpix AW100 ships in early September 2011 in a choice of black, blue or orange. $379.95. nikonusa.com

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