Nikon Extends Its Range with 42x Coolpix P510 and Fast-Aperture P310

Nikon Extends Its Range with 42x Coolpix P510 and Fast-Aperture P310


Melville, NY—Nikon’s new P-series Coolpix include the P510, which brings action close with a 42x optical Zoom-Nikkor ED glass lens boasting a 24-1,000mm focal range, and the P310, which tackles low-light conditions with a 16.1MP backside-illuminated (BSI) CMOS sensor and a fast f/1.8-aperture Nikkor glass lens. Both models employ Nikon’s Expeed C2 high-performance image-processing engine.

“With the new Coolpix P-series cameras, Nikon is raising the bar for performance and image quality to better accommodate the needs of advanced photographers looking for a compact companion,” said Bo Kajiwara, director, Marketing, Nikon Inc. “Both the Coolpix P510 and P310 combine Nikon’s legendary Nikkor lenses and advanced features to challenge photographers creatively in environments that call for portability and easy access.”

Coolpix P510. Its 42x wide-angle glass zoom lens utilizes Nikon’s optical Vibration Reduction (VR) image stabilization, and photographers are given increased stability with an additional zoom control located on the side of the lens barrel. To enhance image quality and help combat challenging low-light conditions, the P510 uses a 16.1 megapixel BSI CMOS sensor and offers high-speed continuous shooting of five images per second at full resolution. The camera also offers: built-in GPS capabilities, so photographers can track their adventures and geotag photos; Full HD (1080p) movie recording with stereo sound and the ability to utilize the expansive zoom range during recording with AF; a 3.0-inch, 921,000-dot vari-angle LCD; and intuitively placed controls, such as the mode dial that enables easy setting of frequently used functions on the fly. The P510 is available in black and red. $429.95.

Coolpix P310.
With a combination of a 16.1MP BSI CMOS sensor, ISO up to 3200 (Hi1 6400 equivalent) and a fast, wide-angle f/1.8 lens to handle low-light conditions, the P310 further fights blur with its optical VR image stabilization and scene modes that include advanced night portrait, night landscape and backlight/HDR modes. The advanced night portrait mode combines consecutive images of the background while the subject is captured using the flash, while the night landscape mode combines a series of consecutive shots taken at a fast shutter speed into a single image with reduced noise. The backlight HDR mode merges images of the same scene at different exposures to achieve a single image with a broad range of tonal detail.

The P310 also comes with features found in DSLRs, such as manual exposure control (P/S/A/M) and a zoom memory function that enables the selection of popular prime focal lengths during shooting. Through a top-mounted control wheel, users can adjust shutter speed, aperture and other settings. For more creativity, the P310 includes special effects and filter effects that can be added to photos in-camera. It, too, has a high-res 3.0-inch LCD and can capture Full HD (1080p) video at 30 fps with AF, stereo sound and the use of the optical zoom, and the movies can be edited in-camera. $329.95.