Nikon’s New Flagship Coolpix P7700 Features 7.1x Nikkor Lens & 12.2MP CMOS...

Nikon’s New Flagship Coolpix P7700 Features 7.1x Nikkor Lens & 12.2MP CMOS Sensor

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Melville, NY—Nikon’s flagship Coolpix point-and-shoot camera, the P7700, features a 7.1x, 28-200mm-equivalent zoom Nikkor ED glass lens with a maximum aperture of f/2, as well as a 1/1.7-inch 12.2MP backside illumination (BSI) CMOS sensor. The compact model offers enhanced features, full manual controls and the ability to record Full HD 1080p video.

Nikon is targeting the P7770 at photographers looking to step up from traditional point-and-shoot cameras and professionals who want creative control in a compact form factor.

“Nikon’s new Coolpix P7700 pushes the boundaries of traditional point-and-shoot cameras, offering stunning image quality and fast performance along with the freedom to customize every shot,” said Bo Kajiwara, vice president, Marketing, Planning and Customer Experience, Nikon Inc. “Nikon’s flagship Coolpix P7700 is a powerful and versatile companion that consistently delivers incredible results in various shooting scenarios.”

The camera’s high-speed image processor helps achieve fast continuous shooting at eight frames per second for up to six continuous shots, as well as a quick start-up time and fast autofocus recognition.

To minimize blurring from camera shake while shooting handheld or in challenging light, the P7700’s lens employs a lens-shift vibration reduction (VR) function. And combined with the CMOS sensor, the large-aperture lens is engineered to provide reduced noise, background blurring and fast performance whether shooting stills or Full HD video.

The P7700 includes easy automatic shooting options, manual controls (PSAM), 19 scene modes, scene auto selector, and in-camera special effects and filter effects (such as nostalgic sepia, vivid and painting). It also supports RAW shooting, providing the ability to capture and edit uncompressed images without losing image quality. Add to that a noise-reduction filter, tone level information, picture control, bracketing functions and HDR effect.

Users can capture HD video using auto, manual, aperture priority or custom movie modes, and the P7700 is capable of intelligent autofocus while recording in any mode as well as optical zoom when shooting in auto mode. For stereo sound, the camera incorporates a built-in stereo microphone, an external microphone input, a HDMI mini connector and HDMI-CEC support.

Other features include a 3.0-inch vari-angle LCD monitor with a wide-viewing angle and 921,000-dot resolution, intuitive ergonomics, a control system that allows users to easily access menus and manual controls, and quick menu, mode, exposure compensation and sub-command dials. A hot shoe supports such optional accessories as Nikon Speedlights, the GP-1 GPS unit and ME-1 external stereo microphone.

With a magnesium alloy body, Nikon’s Coolpix P7700 has an MSRP of  $499.95. nikonusa.com

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