Nikon’s Ultra-Mini Coolpix S01: Small, Stylish and a Serious Shooter

Nikon’s Ultra-Mini Coolpix S01: Small, Stylish and a Serious Shooter


Melville, NY—Nikon’s Coolpix S01 combines Nikon imaging technology, style and affordability into an ultra-mini camera body that’s built for ease of use. Weighing 3.4 ounces and measuring 3.1×2.1×0.7 inches, it slips into a user’s pocket, so it can be taken anywhere for spontaneous shooting.

The S01 features a simple home screen and user interface with shortcut menus for quick operation. Its stainless construction and processing prevents the glossy exterior from being scratched, and it comes in red, white, silver and pink versions to match the personality of the user.

“The new Coolpix S01 combines a stylish design and legendary Nikon image quality into a compact camera body for those users who love to easily capture stunning images,” said Bo Kajiwara, vice president, Marketing, Planning and Customer Experience, Nikon Inc. “Incredibly compact, the stylish Coolpix S01 allows owners to always have a Nikon camera on hand while capturing their memorable moments.”

Easy-to-use touch-screen operation and a graphical user interface offer a simple-to-tap four-segment screen that streamlines operation. Various functions can be accessed through touch operation; by tapping a subject, the shutter is automatically released when focus and exposure are fixed, while image effects set prior to shooting can be applied to pictures. Users can also quickly retouch photos in-camera.
In easy auto mode, by framing the subject, the optimal scene mode and exposure are automatically selected according to the shooting situation. The user can rely on the camera’s auto operation even for night portraits or backlit subjects. Six scene modes (portrait, landscape, night portrait, night landscape, close-up, backlighting) help users get the best shot in nearly any light.

Despite its size, the camera benefits from Nikkor optics, sporting a 3x wide-angle zoom Nikkor lens (29-87mm equivalent) and Expeed C2 image processing. Additionally, a built-in Xenon flash helps ensure balanced exposures in low light. $179.95.