Golden, CO—Pentax Imaging Company has joined a team of popular outdoor gear manufacturers sponsoring the 11th annual Backpacker magazine Get Out More Tour—an interactive mobile media and education tour that’s designed to inspire readers and encourage participation in active outdoor pursuits.
Backpacker’s Get Out More road team, starring Sheri and Randy Propster, will visit specialty outdoor retailers and festivals in almost 70 cities in 30 states to promote the active outdoor lifestyle and teach practical outdoor skills. The tour kicked off on April 7 at the Raleigh, North Carolina, REI store.
“We know that consumers who hold a Pentax are more likely to purchase one,” said Ned Bunnell, president, Pentax Imaging Company. “The Get Out More tour is ideal for us to introduce our adventureproof Optio WG-1 cameras, weather-resistant K-5 digital SLR and Papilio binoculars to consumers in 70 outdoor retailers in 30 states from now until December.”
At each retail stop on the tour, the Get Out More team will host a 75-minute seminar on trip planning, choosing the right outdoor gear and apparel, safety in the outdoors and more. The Propsters’ passion and extensive outdoor expertise will help educate retail customers about the skills, stewardship and equipment to get out more and enjoy outdoor adventure.
The complete tour schedule is available at www.backpacker.com/getoutmore.
Additional 2011 upcoming tour stops include: Wilmington, Charlotte and Valle Crucis, North Carolina; Nashville, Chattanooga and Knoxville, Tennessee; Lexington, Kentucky; Cincinnati, Rossford and Dayton, Ohio; Triadelphia, West Virginia; Henrico, Roanoke and Damascus, Virginia; Atlanta, Georgia; Spanish Fort, Alabama; Metairie, Louisiana; Gainesville, Pinellas Park and Apopka, Florida; Columbia and W Ashley, South Carolina; Kingston and Albany, New York; Marlton and Paramus, New Jersey; Conshohocken, Hamburg and Woolrich, Pennsylvania; Rockville, Maryland; West Hartford and Norwalk, Connecticut; Hingham, Massachusetts; Burlington, Vermont; North Conway, New Hampshire; Logan, Utah; Fort Collins, Denver and Lafayette, Colorado; Billings, Montana; Portland, Oregon; Bellingham and Seattle, Washington; Berkeley, San Jose, Fresno, Santa Barbara, Manhattan Beach and San Diego, CA; Red Wing and Minneapolis, Minnesota; Kildeer and Champaign, Illinois; East Lansing, Grand Rapids and Traverse City, Michigan; Iowa City, Iowa; Kirkwood, Missouri; Omaha, Nebraska; Lawrence, Kansas; Tucson, Arizona; Bee Cave, Fort Worth and Houston, Texas; and Oklahoma City, Oklahoma. pentaximaging.com