Parsippany, NJ—Ricoh Imaging Americas Corporation will release the Ricoh GR IIIx in early October. The high-end, compact point-and-shoot camera features a newly developed GR lens with a 40mm angle of view (35mm format).
“The Ricoh GR IIIx blends professional-grade image quality with a compact, lightweight body perfect for dramatic and inspiring street photography,” the company announced.
Ricoh GR IIIx
Ricoh developed the GR IIIx based on feedback from GR camera enthusiasts looking for a GR-series camera that offered a more natural perspective. What’s more, it still delivers on the series’ essential values: optimized image quality; snapshot capability; and portability.
However, unlike past GR models utilizing a 28mm wide angle of view for exaggerated perspective, the GR IIIx has a newly designed 26.1mm GR lens. The lens provides a 40mm standard angle of view in the 35mm format; this is close to the photographer’s effective field of view. It delivers “images with a more truthful sense of depth for a completely different type of street photography,” Ricoh added.
What’s more, photographers can use the angle of view to create different image renditions. They can capture images similar to those taken at a 30mm semi-wide angle; or create a completely different visual expression, as if taken at a 50mm standard angle.
In addition, the GR IIIx employs a large APS-C-size CMOS image sensor as well as a new GR Engine 6 imaging engine. With 24.24 effective megapixels, the GR IIIx produces high-resolution images. It also provides a top sensitivity of ISO 102,400 for high-sensitivity photography.
Moreover, its short start-up time of approximately 0.8 second allows for quick, responsive shooting. And the camera’s high-definition LCD monitor integrates touch-screen operation, offering control of camera functions right on the screen. It also has a high-speed hybrid autofocus system and built-in shake reduction, as well as Bluetooth and wireless LAN connectivity.
Furthermore, the P&S camera features new and upgraded post-shooting functions to edit captured images in-body. These features include a new monochrome mode that allows more minute adjustment of parameters in full-color images. For instance, photographers can use filter effects as well as make adjustments to tone, contrast and sharpness.
Ricoh Imaging is also offering optional accessories for the GR IIIx. They include a tele conversion lens and lens adapter; an external mini optical viewfinder; a ring cap available in three colors (dark gray, black and GR IIIx-exclusive bronze); as well as a leather soft case.
The Ricoh GR IIIx has a suggested retail price of $999.95.