Samsung held a press event Tuesday night in their Samsung Experience location in the Time Warner Center in Manhattan’s Columbus Circle. As part of the launch of their new NX10 camera they have organized what they are calling the World Creative Imaging Competition (WCIC), an International photo competition that is really a grass roots marketing campaign tied to the NX10.
The WCIC will involve over 120 students from visual arts schools around the world (6 countries in total). Students representing the U.S. from the School of Visual Arts in New York City were on hand at the launch event be and presented with the NX10 along with several Samsung lenses.
The students will challenged to create three unique images. Consumers will be allowed to judge the students’ images and the top 10 will have their work on exhibit at a gallery in Beijing where an overall winner will be announced.
“This is a great way to launch this camera as these students really form the core audience for the NX10,” explained Samsung’s Director Marketing Communications, Stewart Henderson. “Creativity is the key to this competition and we believe the NX10, due to it’s compact form factor and how easy the camera is to master provides the perfect tool for these students to get creative with. We can’t wait to see the images they capture for this competition.”
The additional five countries along with the participating schools are: UK – St. Martins College of Art and Design; France – Ecole Estiennes; Germany – Design Academy Berlin and China – Central Academy of Fine Arts, Tsinghua Univ., Capital Normal Univ., Beijing Institute of Tech., Beijing Foreign Univ., Chinese Comm. Univ., Univ. of Int’l Business and Economics, Tianjin Normal Univ., Korea – Hongik University, Chungang University and Seoul Institute of Arts
The students actually will begin shooting with the NX10 today and start uploading their best work to the WCIC website (www.cr8yourworld.com) later this month. The global voting will begin on March 29th but the images will not be judged by consumers alone as a panel of judges will weigh in as well looking at what images best capture “a creative moment.”
Ten finalists will be announced by April 14th and flown to China where a winner will be selected.
