San Diego, CA—Sony's Cyber-shot HX50 camera boasts a 30x optical zoom range and 20.4 megapixel Exmor R CMOS image sensor housed in a body that measures 4.4×2.6×1.2 inches and weighs in at 9.6 ounces.
“Despite the emergence of smartphone cameras in today’s market, the HX50V model gives photographers plenty of reason to invest in a dedicated pocket camera,” said Patrick Huang, director of the Cyber-shot digital camera business at Sony Electronics. “Its wide-ranging 30x optical zoom gives users more freedom to pick their shooting subject and position, and its extensive, advanced imaging capabilities give shooters the peace of mind that image quality will never be compromised—every scene will be given the color, detail and clarity that it deserves. This powerful combination of size and performance makes the HX50 an especially unique, versatile camera.”
To complement the extensive zoom, the HX50V employs enhanced Optical SteadyShot image stabilization technology to reduce camera shake and blur at all ranges. At full zoom extension (30x) it offers stabilization that is twice as effective as the previous Cyber-shot HX200V high-zoom camera.
The new camera’s 20.4MP sensor is paired with a Sony Bionz processor to produce high-quality images in all types of lighting—from broad daylight to dimly lit interiors. Additionally, it features high-speed autofocus said to lock onto subjects at full zoom twice as fast compared to the HX200V.
Included is built-in Wi-Fi that utilizes Sony’s PlayMemories Mobile app (Android/iOS) to wirelessly transfer photos and videos to a connected smartphone or tablet. The app also allows a connected device to be used as a wireless remote for the camera—ideal for self-portraits and group shots where the photographer wants to be included.
For more advanced users who like to fine-tune the details of a shot, the HX50V has an exposure compensation dial and a PASM model dial for adjusting other manual settings. It also features a five-blade aperture to produce a smooth background defocusing effect, and creative picture effect settings make it easy to spice up photos, movies and panoramas with artistic treatments, including pop color, partial color and soft high-key.
A multi-interface shoe allows accessories, like an electronic viewfinder, flash or microphone, to be attached, and the HX50V has a multi-terminal for using a compatible remote control.
Its video feature set includes Full HD (60p) movies recording using Optical SteadyShot Active mode for reduced shake and blur if the camera is in motion. The HX50V is also compatible with TriLuminous Color technology, an expanded range of ultrarealistic colors that is available on select Sony Bravia TVs, so content shot with the HX50V can be enjoyed in these vibrant colors when connected to the TV. $450. sony.com
