Sony Cyber-shot HX99: Smallest Long-Zoom Travel P&S

Sony Cyber-shot HX99: Smallest Long-Zoom Travel P&S


San Diego, CA—Sony Electronics introduced its Cyber-shot HX99 point-and-shoot camera. The new travel camera boasts a 35mm-equivalent extreme zoom range of 24–720mm. Moreover, Sony says the lens is incorporated into “the world’s smallest camera body of its kind.”

The travel-friendly DSC-HX99 offers an integral Zeiss Vario-Sonnar T* 24–720mm high-magnification zoom lens; 4K (3,840×2,160) movie shooting; and fast AF (autofocus) as well as eye AF.

Sony Cyber-shot DSC-HX99

In addition to its impressive zoom range, the new Zeiss Vario-Sonnar T* lens features Optical SteadyShot image stabilization. Its IS system works to minimize camera shake and the blur that often occurs during handheld and telephoto shooting. The camera also provides a zoom assist function. It allows users to zoom more accurately while shooting faraway subjects by offering a quick, temporary zoom-out display to showcase a wider area. Plus, when using its Clear Image Zoom function, the subject can be magnified at up to 1440mm while preserving high resolution.

Core Cyber-shot HX99 Features

The camera employs an 18.2 megapixel back-illuminated Exmor R CMOS sensor. It works with a Bionz X processing engine with a front-end LSI to capture 4K video with full pixel readout and no pixel binning, with minimal moiré and jaggies. The HX99 also shoots high-frame rate HD video at up to 120 fps to produce slow-motion sequences during editing.

Moreover, during still photography, the camera can acquire focus in 0.09 sec. It also shoots continuously at up to 10 frames per sec for 155 shots. Moreover, the camera is capable of shooting images in RAW format and has a maximum sensitivity of ISO 6400.

Sony Cyber-shot DSC-HX99

In addition, the HX99 adopts Eye AF technology from Sony’s lineup of α interchangeable-lens cameras. Eye AF locks focus on a subject’s eye for portrait shots and fast-action photography. Furthermore, the HX99 includes touch focus and touch shutter functionality. It also provides a touch pad function for smooth focus point shifting while using the retractable OLED Tru-Finder. Also, its control ring is customizable with functions such as manual focus or step zooming. There is also a customizable “my menu” option for instant recall of 30 different settings.

Other features include: a 180º tiltable LCD screen; a pop-up electronic viewfinder; and an upgraded grip that offers a firmer hold and greater stability during shooting. Moreover, location data is acquired via Bluetooth; it is collected and recorded from a connected mobile device. This proxy recording allows instant transfers to smartphones or websites for quick sharing.

Sony Cyber-shot DSC-HX99

Sony’s Cyber-shot DSC-HX99 travel zoom camera ships in early November. It will have a retail price of $449.99.